Amy Jo Martin: CEO/Founder of Digital Royalty

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Amy Jo founded Digital Royalty nearly five years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe.  In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training. In October 2012, Amy Jo published the New York Times Bestseller, Renegades Write the Rules.

How did you get into the tech industry?

Curiosity drove me to learn more about digital technology and then I was hooked.

Tell us about Digital Royalty. What inspired the idea and what is your vision for the company? 

I set out to design my own day and explore the opportunities social communication could offer to brands and talent. Digital Royalty empowers people to humanize their brand and inspire each other to make personal connections in order to positively disrupt the world.

What strategic partnerships have you implemented that have attributed to Digital Royalty's success?

Our partnership with our investor, Tony Hsieh, has been instrumental.

What industry trends are you noticing and how do you capitalize on them?

Social communication privacy continues to be a growing concern for society. We provide training which educates users about their personal brand and how to protect their brand.

Life Motto?

Life isn’t a dress rehearsal.

Digital Royalty's Motto?

Digital Royalty empowers brands to be human and inspire personal connections to positively disrupt the world.

Your greatest success as founder of Digital Royalty?

Attracting the combination of incredible talent that comprises the team is my biggest success.  

Most difficult moment-how did you overcome and what did you learn?

People aren’t scalable. There are only so many hours in a day.  We began to productize our intellectual property and created our education division.

Your advice to an aspiring entrepreneur?

Make sure your company encompasses the intersection of where your passion, purpose and skill collide.

Favorite travel destination?

My family cabin in the Black Hills of South Dakota. It was built in 1891.

One food and drink left on earth, what would you choose?

Chips & Salsa and Sparkling water with lime.       

What literature is on your bed stand?

Richard Branson’s The Virgin Way

Role model - business and personal?

Business: Tony Hsieh, Founder and CEO of Zappos.

Personal: My parents

Current passion?

Boating, Paddle boarding, Reading and knitting.

Most interesting headline you've read this week? 

"Microsoft CEO Satya Nadella: women, don't ask for a raise"

What's next for Digital Royalty?

We continue to expand internationally and grow our education division.


Amy Jo herself has nearly 1.1 million Twitter followers (@AmyJoMartin) and she travels the world to speak about the latest trends in social media, how to monetize various social platforms, and how to successfully build a personal brand by utilizing social media. Her audiences have varied from the Harvard Business School and National Sports Forum to the Design Leadership Summit in Venice, Italy. Amy is also a regular contributor to news outlets including the Harvard Business Review and Sports Business Journal. She and Digital Royalty have been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.

Digital Royalty’s clients include:  Shaquille O’Neal, FOX Sports, The X-Factor, Chicago White Sox, UFC and Dana White, Dwayne “The Rock” Johnson, Los Angeles Kings, Jabbawockeeez, Doubletree by Hilton, Tony Hsieh CEO of and author of the The New York Times #1 Bestseller, Delivering Happiness, Monte Carlo Resort & Casino, and Hard Rock Hotel & Casino.

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