As Co-Founder and Certified Esthetician, OZ Naturals has been a long time dream realized for me. This company embodies everything I'm passionate about…healthy skin, anti-aging, natural ingredients, and utilizing the latest technology to formulate the highest quality skin care products on the market.
How did you get into the health industry?
I’ve always been particularly interested in health, and especially within skin care. As long as I can remember I have loved all things involving skin…skin care products, makeup, and simply being beautiful inside and out!
Tell us about Oz Naturals . What inspired the idea and what is your vision for the company?
After becoming an Esthetician, I soon realized that the majority of skin care products out there were full of harsh chemicals and preservatives. This really bothered me because in my personal life I try to be as natural as possible…with what I eat, drink, and even use on my skin. There just weren’t enough natural products that had great quality, science, and true efficacy behind them. Sure there were some companies doing the “natural thing”, but they weren’t doing it the way I would do it!
Our vision for the future is to simply keep going, and keep producing products that we think our customers would not only love, but will truly benefit from using. Skin care is a highly competitive market, so we must also stay on the cutting edge, living up to our motto, “A Leader In Natural Skin Care.”
We have just recently entered into the international market, now having our presence in countries such as the UK, Canada, South Korea, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, Dubai, United Arab Emirates, and Abu Dhabi.
In 2015, we plan to be in Australia, Germany, China, Japan, and Brazil as well!
What strategic partnerships have you implemented that have attributed to Oz Naturals's success?
My partner, and Co-Founder, Craig Romero. Without him no one would have known who we are in such a short period of time. Craig is a genius at marketing, and is so devoted to the success of OZ Naturals. Together, we form the perfect partnership in business. I couldn’t have asked for a better business partner, and this company owes so much to him!
What industry trends are you noticing and how do you capitalize on them?
We’re noticing a lot of new skin care lines trying to break into the industry, which is what keeps us very focused. We’re far more concerned with our own products and progress than the competition, and I believe this is part of what has made us so successful in the 18 months that we’ve been around.
We’re also noticing a big trend in natural skin care lines, because today’s consumer is more educated, and they want what’s best, but they don’t want to empty their bank accounts every time they make a skin care purchase. Why should they? I mean, there are far more expenses to worry about these days like the price of gasoline, the price of prescription drugs, and trying to send their kids to college. We want to make it a little easier on our customers, because we know skin care can be so expensive these days. We are giving our customers the highest quality skin care, without the typical price gouging.
If you follow your heart and the drive that’s inside of you, you will be more successful than you could have ever dreamed for yourself.
Oz Naturals's Motto?
“A Leader In Natural Skin Care”
Your greatest success as founder of Oz Naturals?
When we reached #1 on Amazon, outselling companies such as L’Oreal, Obagi, and every other skin care line sold on Amazon. I still have to remind myself that this is not a dream, but that I am actually living out my dream!
Most difficult moment-how did you overcome and what did you learn?
We call it the March 2014 debacle! We ran out of inventory entirely, and it took us an entire month to catch up on back orders. In the meantime, we temporarily lost our ranking with Amazon, which cost us a lot of money in lost sales. Needless to say, we’ve not allowed ourselves to run out of inventory since then! Although, it was a bitter-sweet situation, because we did run out of inventory due to an incredible surge in sales. Once we regained full inventory and began selling again, it wasn’t long before we were back on top. We knew then that we were here to stay!
Your advice to an aspiring entrepreneur?
If you really feel that you were meant to do something, or that you truly have the drive to see something to the end, without ANY fear of failure, then go for it!
How do you motivate your employees?
You know, in the past I’ve had bosses that believed in using fear to motivate and gain respect from their employees…and I want all of them to know that they couldn’t have been more wrong! I treat my employees like family, being totally approachable and accessible. I’m no better than anyone else, and I actually feel privileged to have the team I have around me. None of us could do it without the other, and I think they know how much I appreciate them all. I motivate with kindness, respect, and making sure that they’re all being well-compensated for their hard work.
One food and drink left on earth, what would you choose?
A green mole burrito from my favorite Mexican Restaurant, Senor Burrito, in Boca Raton. The drink would have to be pure water, because I honestly love it, and besides my one cup of coffee in the morning…it’s all I ever drink!
What literature is on your bed stand?
The Husband’s Secret
Role model - business and personal?
My role model in business is my partner, Craig Romero. He has taught me to work very hard, but to always do the right thing. He’s the most dedicated, focused (while still managing to have a good time) person I’ve ever met, and I just love him!
My personal role models are my late grandmother, Mildred Brezeale, and my mom, Sharon Massey. Anything that is good in me came from those two ladies. They taught me a strong work ethic, and just plain ethics in general.
Skateboarding and paddle boarding. Living in South Florida allows year round outdoor activity, and I just love being active in the most fun ways possible! Deep down I’m still a teenage girl.
Most interesting headline you've read this week?
I was just reading through the Huffington Post today and read an article that reminded me of my faith, and my mother. The name of the article was “Lessons I Learned From My Mother,” written by Elaine Ambrose. It’s a great message of how we need to remember to love one another, even if we don’t always agree. I think the world could use a lot more of that right now.
What's next for Oz Naturals?
We’re focusing on international distribution and new product development. We’re very careful about what we produce, therefore, we aren’t cranking out dozens of so-so products every year. We’re very calculating and methodical, and want to produce the very best for our customers!