NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Ann Marie Mayuga: Founder, AMM Communications

My NativeAdVice:


Founded in 2008 by Ann Marie Mayuga, and her husband and business partner, Ed Mayuga, AMM Communications has extensive experience working with professional service, financial service, healthcare and technologies mid-sized businesses, not-for-profits, and government entities nationally and internationally. AMM Communications is short for “All Marketing and Media Communications.” Headquartered in St. Louis, the firm provides public relations, content marketing, digital marketing, media relations, crisis communication, strategic communication, social media consulting, communication skills training and talent acquisition. The firm has been voted by the readers of Small Business Monthly as one of the “Top PR Firm in St. Louis” for eight consecutive years from 2010-2017, and has been Woman-Owned Business Enterprise (WBE) by the State of Missouri since 2011.

How did you get into the industry?

While in college, I remember my parents encouraged me to earn a marketable degree where I could land a job quickly after college graduation. I attended a University with a well-known journalism program, in fact it was the first J-School in the world, and I received a Bachelor of Journalism. My first couple of jobs after college was working for several not-for -profits, where I worked on a variety of marketing and communication matters. Eventually, I went to work for an international PR firm, and have been in the PR and marketing industries throughout my professional and entrepreneurial career.

Any emerging industry trends?

Artificial Intelligence (AI) will have an incredible, life-altering way humans secure their information, interact with one another, and make decisions. For marketers and communication professionals, we need to understand how to integrate and implement AI strategies for our clients to help share their stories with their target clients and customers.

Any industry opportunities or challenges?

The opportunities and challenges facing the public relations, marketing and communications industries are the same. It’s a matter of which perspective you take. I always take the glass half full perspective. Within the past two years, the different disciplines within the marketing umbrella have merged to the point where it is hard to understand what individual PR, digital marketing, and advertising agencies do. I think more firms are falling into the situation of “Jack of all trades. Master of none.” It is more important in today’s marketplace for a business, regardless of industry, to be as clear and specific as possible as to why they exist. Dream big and have a clear understanding of your specific role. In the PR and marketing industries, we need to take stock of our strengths, keep up with the trends, and know when we are at our best for serving clients.

Inspiration for the business idea, and your vision for the Business?

When Ed, my business partner and husband, and I founded our company in June 2008, we didn’t have a grand plan. We had clients before we decided on a company name. Clients knew our core strengths were in public relations and media relations, and we were early adopters with teaching businesses how to use social media to engage clients and customers. Our inspiration from when we founded the company to now is to build a marketing and communication firm that helps our clients become wildly successful by sharing their stories with their prospects, clients and team members, and to build a virtual team of professional partners and produce incredible value to clients.

What's next for the Business in the near future?

During the past year, we’ve gone through an extensive rebranding of our company, and identified three areas where our team has the proven talent, experience and reputation to make our clients successful in the areas of new business development and sales training; PR & strategic communication; and executive recruitment and placement. In 2018, we launched two new services – communication skills training for professionals and executives, and talent recruitment and placement. The reason for launching these services is that companies cannot grow unless they have the best person for the job. We have a proven method to find the strongest qualified candidates to fill a client’s open position. The other service is communication skills training. Many professionals and executives of all ages lack the interpersonal and written communications skills necessary to achieve in the workplace. We provide one-on-one coaching and work with small groups to improve writing and presentation skills, learn now to become better active listeners, and improve an individual’s critical thinking ability.  

Your key initiatives for the success of the Business?

The key initiatives for the success of our firm is to continue to invest in ourselves through industry education and participating in master mind groups that hold us accountable. Also, we continuously seek out other companies where we can develop deep and strong virtual bench of professionals to help with any client need. Building a strong virtual company is the best way for boutique firms to compete with international firms.

Your most difficult moment at the Business? (and what did you learn?)

AMM Communications was founded in June 2008. At that time, many small businesses were closing while our business was rapidly growing. We experienced 15% - 18% growth for eight consecutive years, and then over a period of several months we lost some of our anchor clients from when we first started. What we learned is that you must constantly have a plan and process in place for new business development no matter how productive you are serving your current clients. My business partner and husband, Ed, and I stepped back, and leaned that we had to invest in ourselves, and define our value proposition more clearly to our current and prospective clients. We became involved in the communities of a couple of nationally known PR and marketing influencers to learn from them, we rebranded ourselves, and we became focused on offering fewer services that have a deeper impact for clients. Lesson learned: No matter how big or small your business two things must occur simultaneously to succeed – Deliver work your clients value. Never let business development fall off your radar.

Ideal experience for a customer/client?

The ideal experience we want for our clients is for them to consider us a partner who has contributed to the success of their company with increased sales, recruitment and retention of top talent, and a partnership where they know we have their best interest at heart.

How do you motivate others?

The first step is to approach any project or situation by asking the individual, “What is your why? What are your priorities?” If I understand what makes people excited and can put it into the context of why working on this project will help reach their long-term goals, it gives all of us involved the opportunity to become better active listeners, develop respect for different working styles, and focus on achieving value for the client and the team members involved.

Career advice to those in your industry?

John Wooden, UCLA legendary basketball coach, said, “Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.” We’re in the industry of managing reputations. As PR professionals who have been given the huge responsibility to help build, guide and protect a client’s reputation, we must each possess core values of integrity, honesty, and perseverance so that we can be the best versions of ourselves for our families and friends, our clients, our business partners and team members, and our communities.