NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Antonia van der Meer: Editor-in-Chief of Coastal Living

My NativeAdVice:


Antonia van der Meer is a magazine editor, book author and media consultant. She spent ten years at Condé Nast as Editor-in-Chief of three of its magazines: Modern Bride, Elegant Bride and Your Prom. She has also previously been an editor at Sesame Street Baby, Brides, and Seventeen. She is the author of 14 non-fiction books published throughout the world. A graduate of Brown University, her work has appeared in most major national women’s magazines including Redbook, Good Housekeeping, Cosmopolitan and Woman’s Day. She is also a frequent guest blogger on In her role as a writer and editor, she has appeared frequently on national television, including appearances on Good Morning America, The Today Show, CBS Early Show, The Insider and The Tyra Banks Show. She has often been quoted in USA Today, The New York Times and more.

How did you get into the publishing industry?

As soon as I graduated from college, I took a train to New York and literally walked door to door with my résumé in hand until I got hired by Seventeen magazine. 

You have worked at many different types of magazines- why Coastal Living?

For as long as it has been around, I have been an avid reader of this publication. I have a house near the beach and I love the coastal lifestyle, so this is my dream job. 

What are your choices for the best beaches in the world?

Pequot Beach in New London, CT, where I grew up; Governor Beach on St. Barts; any beach along the Outer Banks of North Carolina; and Hermosa Beach in L.A. That being said, I've never met a beach I didn't like, and I jump at every opportunity to visit a new one. 

What separates Coastal Living from other shelter magazines?

We concentrate 100 percent on the coast. All of our homes, whether in California or Florida or South Africa, represent a love of the beach and being near the water. Some of the most spectacular homes are found on the coast so we have a great variety to choose from. We dedicate ourselves to the coastal lifestyle and seaside communities. We also cover luxury travel.  My audience is always on its way to somewhere fabulous (or hoping to be soon!). 

Who is your role model?

My mother. She was one of the first women lawyers in the United States (back in the 50s) and she is still filled with excitement and enthusiasm for what she does. Plus she is one of the kindest and most generous people I know. 

Life motto?

Hard work never killed anyone. But you also need laughter and good times. 

What advice would you provide on becoming a successful Editor-in-Chief?

Remember every day that what you do is fun and a privilege. Don't be afraid to delegate. Rely on your staff for support, guidance, and talent. Good ideas come from everyone. 

What books are on your summer reading list?

Ordinary Grace by William Kent Krueger and Blue Mind by Wallace J. Nichols.  But because I can easily tear through a good book in a weekend, I need more suggestions! 

Your favorite summer meal is...

Burrata and home-grown heirloom tomatoes with a little olive oil and fresh basil.

What's next for Coastal Living and Antonia van der Meer?

We're very excited about our upcoming September issue because we are publishing a really dynamic list of Beach House Must-haves. In December we are publishing our first-ever Coastal Design Awards, including people, places, and projects of note. And we're continuing to build an incredibly robust Coastal Living boutique on, where you can shop all the looks from the magazine. Plus we're starting a series of home decorating videos. As for what's next for me personally? Hopefully a beach vacation.