NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Apu Gupta: CEO/Co-Founder of Curalate

My NativeAdVice:

How did you get into the tech industry?

I grew up in the Silicon Valley at a time when the personal computer was changing the world. My father was in the semiconductor industry while mother was in software and from a very young age I was around a lot of tech. I was drawn to software. For me, it was a creative outlet limited only by imagination and skill. For me being in tech was about being in an industry where nearly anything was possible. And that’s amazing.

Tell us about Curalate. What inspired the idea and what is your vision for the company?

In late 2011, my cofounder, Nick Shiftan, and I started noticing how popular visual-first social networks (e.g. Pinterest, Instagram) were becoming. We felt that this was about a fundamental shift in the way people were consuming information and communicating about what mattered most to them. Increasingly, people were talking in pictures rather than words – a trend that has continued to only grow stronger in the years since. We realized that in an environment with few words, most of the technologies that were built for understanding social communications would break. So we set out to build software that could “read” images instead.

In a world in which visual communications propagate unfettered, and the information contained within becomes increasingly valuable, our vision is to make brands smarter marketers through imagery.

What strategic partnerships have you implemented that have attributed to Curalate's success?

Our most valuable partnerships are with the brands who put their trust in us. As a young company, we care deeply about the brands we work with as well as the brand we’re building.

What industry trends are you noticing and how do you capitalize on them?

Brand awareness and preference is increasingly being formed on channels that brands don’t control – namely social. Additionally, on rapidly growing channels such as Pinterest and Instagram, earned media trumps owned. Together, this means that brands now operate in a world in which the conversations are being initiated by someone other than themselves on channels they no longer control. Curalate enables brands to capitalize on this by giving them the marketing tools needed to influence the customer’s journey in ways that make brands more relevant to the consumers of tomorrow. 

Life Motto?

Commitment is doing the thing you said you would do long after the mood you said it in has left you.

Curalate's Motto?

We started from the bottom, now we here.

Your greatest success as founder of Curalate? Most difficult moment-how did you overcome and what did you learn?

Before we were Curalate, we were Storably – AirBnB for parking and storage. We raised capital for this idea, built a product, and failed miserably. Our investors told us they believed in us and told us to push on, but told us we needed to figure things out in 30 days. Over those 30 days, our team came up with 70 ideas, built seven, and ultimately realized that Curalate was the best use of our team’s talents and passions. It was an incredible period in the company’s history and we’ve never forgotten about where we came from.

Your advice to an aspiring entrepreneur?

Josh Kopelman from First Round Capital, one of Curalate’s investors, said to us once, “Most entrepreneurs see a body on the table and say it’s in a coma. At least you guys knew it was a corpse.” My advice: know when to call it a corpse.

Favorite travel destination?

The South Island of New Zealand.

One food and drink left on earth, what would you choose?

A Sazerac and Barbuzzo’s Salted Caramel Budino.

What literature is on your bed stand?

Architectural Digest.

Role model - business and personal?

I can’t say that I have one, but rather traits that I aspire to have – the Dalai Lama’s inner peace and philosophical outlook, Steve Jobs’ charisma, my father’s intelligence, and my mother’s fortitude.

Current passion?

Photography, interior design, and the pursuit of the perfect cocktail.

Most interesting headline you've read this week?

“When it Comes to Market Leadership, Be the Gorilla.”  - First Round Review

What's next for Curalate?

Decoding the world’s images.