Caleb Breakey is the CEO of two six-figure hybrid ghostwriting companies, an ECPA Award Finalist, an Amazon #1 best-seller, winner of the prestigious Genesis Contest for fiction writers, graduate of the CWG's highest level, teacher at conferences across the nation, and former award-winning journalist of numerous star athletes and musicians, including Derek Jeter, Roger Clemons, David Ortiz, Alex Rodriguez, Emerson Drive, and Casting Crowns.
How did you get into the industry?
Traditional publishing broke my heart, so I set out to create a better system. I was armed for this task from years of journalism, writing, and Internet marketing experience.
Any emerging industry trends?
It’s no longer about hope and pray marketing. To be successful in publishing, you need something genuine and valuable to say—and you must strategically build your relationship with your readers via a book funnel.
Any industry opportunities or challenges?
The opportunities are endless. Traditional publishers are looking for people with platforms—not for people with valuable things to say. We’re flipping that on its head. We believe those who are living a great story are too busy to put their lives on hold to write it down. So we help them do that and then pair them with killer Internet marketing. Great ideas that marry great writing and great marketing are winners from day 1.
Inspiration for the business idea, and your vision for the Business?
As noted above, traditional publishing broke my heart. It’s a deeply flawed system that the world has accepted because no one has introduced a better way. I hope writers everywhere will one day look back and say, “What in the world were we thinking selling our souls like that?”—all the while turning a profit from their hard work and originality.
What's next for the Business in the near future?
Just launched a Discover and Profit from Your Nonfiction Masterpiece Workshop: https://startyourbooktoday.com/workshop-launch-1. It’s going to be fantastic.
Your key initiatives for the success of the Business?
I take classes every week on marketing. I don’t just want to be a great writer. I want to know how to connect great ideas to real readers.
Your most difficult moment at the Business? (and what did you learn?)
You never start out as the best in the business. And as someone who likes to give my clients the very best, it was difficult having to learn my way through failures along the way. Great processes arise from many little failures. Those failures make your heart bleed in the moment. But later they form the foundation of your success.
Ideal experience for a customer/client?
They have a life-altering book and platform that has the biggest publishers drooling—and then decide not to sell their book because they can do just as well by themselves while keeping their rights and royalties.
How do you motivate others?
By telling them the truth. By reminding them that great things arise from difficulty and perseverance. By showing them how to work smart.
Career advice to those in your industry?
Don’t follow trends. You must invest in continual learning in writing, marketing, and platform building, and then create what you want to see.