NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Carl Schramm: Author, Professor, Economist, & Entrepreneur

My NativeAdVice:


Carl J. Schramm is the author of Burn the Business Plan: What Great Entrepreneurs Really Do (Simon & Schuster; January 2018). He is a University Professor at Syracuse University and former president of the Ewing Marion Kauffman Foundation. Schramm has served in major corporate roles and chaired the US Department of Commerce’s Measuring Innovation in the Twenty-First Century Economy Advisory Committee. He was also a member of the President’s National Advisory Council on Innovation and Entrepreneurship. Follow Carl on Twitter @CarlSchramm

How did you get into the industry?

I was a professor at Johns Hopkins when I was ambushed by a great idea for a business providing comparative accounting and clinical outcomes data that I thought every hospital could use to improve their competitive edge one to the other. When hospitals turned out to be less than enthusiastic about the idea -- their lawyers told them it was best if they remained ignorant of comparative performance statistics -- I had to pivot and find another customer. Turns out that every hospital sells long maturity revenue bonds to build new structures. These bonds are insured against the insolvency of the hospital. My data became the statistical standard by which insurance risk was measured. Today most municipal and hospital bonds are judged for their creditworthiness using algorithms I developed in the first year of my business.

After selling this company, I started several others. Being kind of scholarly, I became interested in the process of entrepreneurship. Years later ended up as president of the Kauffman Foundation, the largest philanthropy in the world the researches and promotes innovation and entrepreneurship. What a wonderful career for someone who thought he would spend his whole life as a professor.

Any emerging industry trends?

In the healthcare market there are enormous trends underway that will reshape the industry. With the failure of Obamacare to control prices, new combinations of actors are coming together to reduce healthcare costs. CVS, the pharmacy company, has bought Aetna. Cigna has bought Express Scripts. Amazon has jointed JP Morgan and Berkshire Hathaway to create a shared insurance company for all their employees. The winners in the new configuration will be employers whose costs will go down. The losers will be doctors and hospitals who will lose political control to keep their revenues flowing from private patients.

In the other industry I’m in, namely, entrepreneurship, big changes are underway. Research, much of which I have done, has revealed that entrepreneurs are not likely to be successful at 21 coming out of school. The Mozart myth of brilliant youth might describe Zuckerberg but not the other 91.9 percent of would-be entrepreneurs in his age cohort. Rather, the average entrepreneur is 39 years old when he or she starts their first business. One of the outcomes is that people will question why colleges have majors in entrepreneurship teaching people what to do twenty years before they actually will start businesses.

Any industry opportunities or challenges?

The big news in healthcare is that at last clinical data will be used, applying lots of artificial intelligence and wearable devices, to equip anyone who wants to do the smart thing and take control of their health and to monitor whatever medical attention they might need. More and more consumer/patients can have a hand in overseeing their own healthcare.

Inspiration for the business idea, and your vision for the Business?

See Answer 1. I believe, and have written in my best selling book, Burn the Business Plan, that almost all entrepreneurs are ambushed by their great idea. The idea finds them more often than they find the idea.

What's next for the Business in the near future?

Since I’m no longer running a business, there is no news from me. As an economist, however, I am very bullish on the direction of the American economy. The Trump tax cuts cannot help but stimulate the growth of the economy which must result in more startups.

Your key initiatives for the success of the Business?

See answer 5.

Your most difficult moment at the Business? (and what did you learn?)

My most difficult moments have always involved being a new CEO and pairing back on staff and reshaping the executive team. My lesson was trust your gut. If people can’t do the job they have to go..there is no training or reprogramming. As one personnel consultant told me, “There is no diet you can give a chihuahua that will make it a great dane.” The right approach is to just do it, but do it with great compassion and make every effort to help the person who has to be fired. It is not their fault that you see things differently, but, don’t forget, you are the boss and the board and shareholders will hold you responsible. I once fired a vice president who received the new very badly and behaved accordingly. A year later, after he had landed a better job that what he was leaving, I ran into him and he thanked me for being honorable, keeping his termination in the context of “its business -- it is not personal.” And, of course helping him find a new job in spite of himself. You have to be the grown up.

Ideal experience for a customer/client?


How do you motivate others?

There is no better way to motivate others than to make them part of the decision making experience. If your team “owns” the strategy, the tactical approach that you believe is the one that will optimize the hoped-for result, there chances are enormously better that it will be achieved. This approach also reduces danger to the executive -- your confidence that everyone understands the business’ strategy is much increased.

Career advice to those in your industry?

My advice holds for any industry. Your career is a learning journey. By the time people reach their 35th birthday, they are only likely to be working in the field for which they prepared in college in 8 percent of cases! Opportunity, once embraced, and subsequent performance, will lead to the learning needed for constant progress.