Narayan Murthy Ivaturi: FreakOut Global COO, Adtech

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My Native Admission Statement: My life motto is to choose people first and organization next. One of my greatest successes at FreakOut Global was a big programmatic video and native launch across the global markets. Always remember to Be Original, Be Realistic, Be Bold. Every accomplishment begins with the decision to try. I really believe in a leap of faith with people and businesses. I owe a big part of my success to my Wife Asha and my kids – Varsha and Rishi.

Emerging Industry Trends? Mobile advertising has certainly come a long way from the days of small invisible banners, many involuntary clicks, bad user experiences to richer media and highly engaging ad solutions. This has happened due to multiple technologies like better screens, HTML5 and higher internet speeds. There are many more developments occurring in the world of mobile advertising that are going to have long lasting effects on it. Some of the key ones that are definitely going to make an impact are as follows: AR & VR – With better and efficient cameras in phones and higher data speeds, the virtual and augmented experience for users is growing very rapidly today and this ushers in a new wave of content producers to feed AR and VR devices and apps and as a result, more advertising opportunities….

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Adam Ferrier: THINKERBELL Founder & Consumer Psychologist


My Native Admission Statement: I was once described by myself as an ‘enigmatic irritation’. I wear black a lot, I’m disheveled and I cant quite shake a slight slur. I always wanted to be a consumer psychologist, and after getting side tracked into forensic and clinical psychology, that’s what I am. In my marketing life I’ve worked for a brand consultancy, then Saatchi & Saatchi, then co-founded Naked Communications in Australia before co-founding Thinkerbell with some friends.. Here’s five things I’d love you to know Apply to go to space at I like talking about Batman. I used to like talking about what makes people cool, I did my thesis on ‘the underlying constructs of cool people’. But the older and fatter I get the less credible I become on the subject. Thinkerbell is our newish agency and we practice ‘measured magic’, it’s going well. Develop your own catch phrase. Everyone should have a catch phrase (and a sound track).

Biggest Success?:

Being happily married with two kids. Without fail. A close second would be being gainfully employed. I’m forever grateful that my wife loves me, and that I can earn a buck.

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Kean Graham: MonetizeMore Founder & CEO


Read The Native Influence Full Q&A

How did you get into the industry? I originally fell in love with the online industry when working for a large online classified network. The job was an immense learning experience but once the recession hit, the company decided to lay off the marketing department. I lost the best job I ever had but I was determined to turn the bad into something great.

Five days later, I’m on a plane to South America to go on a life changing trip. Four months into my backpacking trip I was on a four-day trek through the incredible Inca trail towards Machu Picchu. By the end of it, I was sitting on top of Huayna Picchu reflecting on my experiences throughout my trip. I have had the most fulfilling time of my life and it finally clicked: I will work and travel when I want, where I want. I have to start a digital business to enable this autonomous lifestyle. Seven months later I started the digital business called MonetizeMore and I signed my old employer as my first client. They were still in tough financial times when I signed them. I convinced them by charging a percentage of the increased ad revenues so I would charge nothing if I didn’t increase their ad revenues. It took a little under a month to close them and that was our first success story. We made them additional millions and pioneered the business model which we use for websites around the world.

Career Advice? I have learned an incredible amount during my 7.5 years of running MonetizeMore. If I were to sum up the most useful advice I could give anyone who would like to advance their career, I would give them the below advice: 1.    Ask Why: People who are not satisfied with ‘how’ or ‘what’ tend to be rising stars in their companies. They have a yearning to know ‘why’ and need to have a deeper understanding which tend to frustrate the underachievers. 2.    Deny the Status Quo: People that question and get frustrated by the status quo tend to take this as fire to make a difference via their own initiative. They tend to hate the answer, “Because that’s the way it is.” 3.    Do More: Most people are content with doing the minimum. The future leaders want to make a difference. They tend to be involved in extra-curricular activities, take interest in side projects and some even start a business at an early age.