Laura Citron: London & Partners CEO

Laura Citron Highlights

Laura Citron Highlights

My Native Admission Statement: I’ve heard an old Jewish saying that says: “It is not your duty to complete the work, but nor are you free to desist from starting it.” I think that’s great, as just because you can’t fix something that doesn’t mean you shouldn’t try. Promoting a city like London can feel like an infinite task, so this is comforting! I’m very interested in the blurring of professional and personal lives, and what that means for the way people – especially millennials – have a relationship with London. That’s especially important for us, as London & Partners works with tourists, students, talent and entrepreneurs – often the same people having different relationships with the city over their lifetimes. We know that young people are motivated not only by money and career status, but also by making a difference, a sense of purpose, balance and wellbeing. London isn’t just a great place to grow a business or career – it’s also a fantastic place to pursue your passions and meet like-minded people from around the world – whether you are here for a week or ten years.

How do you motivate others?:

Luckily for me, everyone I work with absolutely loves London – so that’s motivating! Many of us, like me, are Londoners born and bred, but many are not. I think that mirrors one of the city’s greatest strengths: being a Londoner is not a birthright – it’s about belonging – anyone can be a Londoner. Other than that, I try to create an environment where everyone can bring their whole selves to work. I have a 1-year old daughter and I try to be honest about the challenges of being a working parent. I hope it makes it OK for everyone to admit they have a life outside the office.

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