How did you get into the beauty industry?
I always wanted to start a company that would fulfill a purpose and make other people happy. The subject of “beauty” was a rather obvious choice for me as I’m a very visual person who has always been interested in beauty and the associated products.
Tell us about Glossybox. What inspired the idea and what is your vision for the company?
GLOSSYBOX is the world’s leading beauty subscription box. Every month our subscribers receive a box full of handpicked beauty products delivered straight to their doorstep. Since launching in 2011 we have sent out over six million boxes in ten different countries on three different continents. The idea of GLOSSYBOX arose when I discovered that there was no digital platform to connect beauty enthusiasts with the beauty industry directly. We offer that service. In addition, we offer a personalized beauty surprise each month for all Glossies around the globe. Our vision is being the number one source for beauty discoveries worldwide.
What strategic partnerships have you implemented that have attributed to Glossybox's success?
In the past few months we have had amazing partnerships with brands like Karen Millen, Bergdorf Goodman and Harper’s BAZAAR. This month we are working together with OPI who even created a special shade for us called “Pink outside of the GLOSSYBOX”.
What industry trends are you noticing and how do you capitalize on them?
We are always keeping up to date with the newest beauty trends and source our products accordingly to fulfill our customers’ needs. For example right now detox and multi-functional products like 5 in 1 cremes or overnight masks are on a huge upswing. Besides the beauty trends we are also keeping up to date with business trends. We see how Big Data and the understanding of Big Data evolves. The huge amount of data that we collect is taken very seriously so we are able to make sure that our Glossies get the best customer experience as possible.
Live your life consciously.
Share unforgettable moments every day by creating something you love!
Your greatest success as founder of Glossybox? Most difficult moment-how did you overcome and what did you learn?
I had the most difficult moment approximately a year ago, when we decided to shrink GLOSSYBOX from 17 to 10 countries. You definitely learn from each mistake and making this decision was the best thing that could have happened to us. Now, that we focus on our core business in our core countries, everythings makes sense: Our business is growing, customers are happy - so are we.
Your advice to an aspiring entrepreneur?
Don’t just think about it, but do it and have fun! Never turn your brain off and always keep your risk/reward ratio manageable.
Favorite travel destination?
I really love Tel Aviv. It’s one of the most dynamic and innovative cities I went to. It’s got a great entrepreneurial spirit.
One food and drink left on earth, what would you choose?
My answer to this question is going to be very stereotypical for a German, but I just can’t live without Schnitzel with cranberry sauce and a nice lukewarm potato salad on the side. My drink of choice is definitely “Spezi”, a cola and orange mix.
What literature is on your bed stand?
“Delivering Happiness” by Tony Hsieh, CEO of Zappos. This is a great book to understand why corporate culture is so important and why all is nothing if the customer is not happy.
Role model - business and personal?
My business role model is Howard Schultz, CEO of Starbucks. He made Starbucks a brand that is known worldwide without compromising the company culture. This is impressive considering how big the company is and that it acts globally. On a private level my role model is my cousin. I can always rely on him and that is a character trait I really treasure.
Cars, cars, cars. The best toys for men. I like fast cars with class and could talk about the Bond cars for hours.
Most interesting headline you've read this week?
“Jack Ma takes his 25 billions to Hollywood”.
What's next for Glossybox?
Our first priority is to keep on surprising our predominantly female customer base each month anew and to make them feel as beautiful as possible. Right now we are concentrating on quality and sustainable growth. Sure, we have some innovative plans in the backhand but first we want to achieve perfection and I have to say – we are already pretty close.