NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Chef Steven Gallo: Co-owner of Galli Restaurant 

My NativeAdVice:


Steven Gallo, Chef and Co-owner of Galli Restaurant, starts his day early – making sure his guys are preparing the red sauce in accordance with his ancestor's recipe. 

The recipe originated in Sicily, where his family has been cooking Italian comfort food for generations.  Steven started in the restaurant business as a young kid, working every job in his family's restaurants - from dishwasher, busboy, server, bartender and manager. 

Today, Steven's focus is exclusively on Galli Restaurant, and customers will see him on the floor virtually every day, serving up his delicious Italian comfort food.

How did you get into the Culinary industry?

Against my parents wishes, I started at 10 years old mopping floors and washing dishes in my parents Italian restaurant.   Over the years they let me do everything in the restaurant.  From prep to cooking to bartending to doing payroll, which I hated!  But I was exposed to everything during my childhood and I always knew that I would spend my life in the kitchen, in a restaurant..

Tell us about Galli. What inspired the idea and what is your vision for the restaurant?

Galli is the genesis of years and years of planning -  mostly in my head.  By watching and learning from my family I was able to envision a place where fresh ingredients and classic Italian comfort food dishes are presented in a new, fresh way. 

What strategic partnerships/marketing strategies have you implemented that have attributed to Galli's success?

From day one we never embraced gimmicks or trendy marketing strategies.  We relied on word of mouth, social media of course but day-to-day we believe the strongest marketing comes from delivering fresh, tasty food in an inviting environment.

What industry trends are you noticing and how do you capitalize on them?

Fast-casual is obviously something you are hearing a lot about these days.  In an effort to deliver some-what of a fast-casual experience, we introduced a $10 pasta lunch special in the Lower East Side location and we partner with Seamless, and recently Postmates which has expanded our delivery reach.

Life Motto?

Organized Chaos

Galli's Motto?


Your greatest success as Proprietor of Galli? Most difficult moment-how did you overcome and what did you learn?

Greatest success at Galli has to be growth of our lunch business in Soho.  We curated a great clientele and it really has become a downtown power-lunch place of sorts.

Most Difficult Moment was definitely Hurricane Sandy in the Fall of 2012 right after we opened.  We lost a lot of inventory and we were closed for about 5 days and financially it really set us back - especially so close to after we had just opened.  But we were able to bounce back pretty quickly all things considered.

Your advice to an aspiring restauranteur?

Work hard and learn from the best...

Describe the ideal experience at Galli.

Start with a Lansky from the bar and the Chicken Parm Sliders. Add the Kale Salad and then maybe the Salsicia Pasta.  Finish with the Tiramisu -- my mother's recipe, and sooooo good.

Most popular dishes and your favorites?

Most Popular:  Chicken Parm, Penne a la Vodka, Kale Salad with Grilled Chicken

Favorite:  Mad Calamari and Chicken Parm Hero

How do you motivate your employees?

By working hard myself.  Nothing better than showing your employees how to work than by rolling up your sleeves and leading by example.

One food and drink left on earth, what would you choose?

Pasta Pomodoro with fresh basil and Monkey Shoulder Scotch served with one ice cube

What literature is on your bed stand?

None.  By the time I hit my bed my eyes are closed!

Role model - business and personal?

My father...for both.

Current passion?

Right now I would have to say my tea cup yorkie puppy named Fifty.

Favorite travel destination?

I was just recently in Columbia with my wife who was born there and I have to say that is a beautiful country and currently my favorite destination.

What's next for Galli?

We are looking at some additional locations in Manhattan to expand the Galli brand....I would be surprised if we don't open a third location by early 2016.