NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Dr. Joseph A. Michelli: Keynote speaker, Best selling author, & organizational consultant

My NativAdVice: (Click to watch My Native Trailer)


Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on the total customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson Bookscan and New York Times #1 bestselling author. His latest book is Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People and he currently is working with Mercedes-Benz USA on a book tentatively titled Driven to Delight which will be released in 2015. Joseph’s other titles include The Zappos Experience: 5 Principles to Inspire Engage and WOW, Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World Famous" Pike Place Fish Market in Seattle.

How did you get into the industry?

I was working as a “customer experience elevation” consultant before we had a name for it! In the old days, we talked about customer service but we knew there was more to connecting with customers than getting products and services right. Having received my PhD in clinical psychology from the University of Southern California, I went from working as a clinician in a hospital to offering organizational development consulting, training, and leadership development for the healthcare system where I was employed. From there, several fortuitous opportunities launched me into the customer experience consulting/speaking/ writing business I oversee today.

Any emerging industry trends?

In the world of customer experience elevation we have so many hot topics - not least of which are:

•    Leveraging big data to create relevant and “craveable” customer experiences

•    Effective metrics for garnering customer feedback

•    Developing cultures of customer experience excellence

•    Decreasing customer effort

•    Blending relevant technology AND high-value human service moments

Any industry opportunities or challenges?

Most business leaders are trying to differentiate themselves through the experiences they offer their customers.  Unfortunately, few brands are succeeding in those efforts. That is both good and bad news. It is good news because there is a lot of opportunity to win the hearts and minds of customers through a well-executed and differentiated offering. It is bad news in that it is often difficult for business leaders and managers to be one of the successful brands without a little help or guidance.

Inspiration for the business idea, and your vision for the Business?

We continue to help our clients drive operational excellence in customer experience delivery. Additionally, we focus on decreasing the effort of their customers, and improving the skills of their people to forge emotional connections. We limit our clientele so we can offer our customers the personalized service we help them deliver to their customers.

From the perspective of our speaking business, we work closely with our clients to build content that meets their desired outcomes from the perspective of education, benchmarking, inspiration, entertainment, and the activation of knowledge.

What's next for the Business in the near future?

We are looking to share the knowledge we’ve acquired working with “world-class” customer experience brands like Starbucks, Zappos, The Ritz-Carlton Hotel Company, and Mercedes-Benz with a select group of leaders and, as such, we plan to offer an exclusive mastermind group.

Your key initiatives for the success of the Business?

We continue to focus on writing consistent quality content (in short and long format), assessing the needs of prospective and existing clients, using and expanding our solutions toolkit, and being life-long learners.

Your most difficult moment at the Business? (and what did you learn?)

In truth, we have been blessed by a fairly steady tailwind. Like any business, global economic factors can affect our clients’ speaking and consulting budgets but we’ve learned the importance of focusing on “value” and not price and having a diverse portfolio of offerings.

Ideal experience for a customer/client?

We commit to deliver world-class consulting, keynotes, training, business books, and other tools for individuals who are committed to deliver extraordinary, memorable, and profitable experiences.

In the process, we strive to treat people like beloved bosses whose lives we want to make successful, relaxed and joyful.

How do you motivate others?

I seek to listen, empathize, add value, and coach people based on their strengths and opportunities for growth.

Career advice to those in your industry?

The best career advice I ever received is to be humble, eager to learn, look for the positives, and focus on the needs of others. I think that advice transcends all industries and is much needed in our world today.