Dr. Joseph Hkeik is an aesthetic physician with over ten years’ experience. He is highly regarded for his expertise in delivering natural-looking results, drawing from his sense of artistic appreciation and commitment to patient care. Dr. Hkeik graduated from the faculty of Medicine at the University of Sydney with a Bachelor of Medici ne and Bachelor of Surgery (MB.BS) in 1993. He is a fellow of the medical faculty of the Australasian College of Cosmetic Surgery (FFMACCS) and a fellow of the College of General Practice (FRACGP), has a Diploma in Practical Dermatology from the University of Cardiff (UK) and is a fellow of the Cosmetic Physicians College of Australasia (CPCA). Dr. Hkeik was elected a councilor of the Australasian College of Cosmetic Surgery in 2008 and appointed as Assistant Dean during 2009, and then Dean of the Medical Faculty of the Australasian College of Cosmetic Surgery in 2013.
How did you get into the industry?
I thrive on being creative! After completing my medical school, I was a little lost, as medicine, although satisfied the need to help people, I found myself frustrated for not being able to be creative. So I started to undertake courses in Arts (sculpting, painting, life drawing, ceramics, pottery and film production). One of my colleagues recognized my talents in arts and thought that aesthetic medicine could be a good fit for what I was looking for in life. Once I got a taste for what I could do in this field of medicine, I never looked back.
Any emerging industry trends?
The majority of people are looking for fast, noninvasive, and non-surgical results to their facial rejuvenation concerns. They prefer a more natural look to maintain their youthful appearance. More companies are spending more of their budget on research and development. The procedures are becoming mainstream and the taboo related to undergoing cosmetic procedures is disappearing from our society.
Any industry opportunities or challenges?
We live in a fast-paced world…. technology is adapting to the needs of our clients, results are achieved faster and are more effective after 1-3 sessions versus 6-10 sessions with laser medicine. Clients speak our language now and they are very critical in their selection of procedures, clinics and even the practitioner.
Inspiration for the business idea, and your vision for the Business?
I needed to be creative. My clients needed to feel better about the way they present themselves. I combined both. I just wanted to help people feel more confident by making them more attractive. The truth is, I have never focused on building the business; what I focus on is giving my clients the best consistent experience that is possible today in a very peaceful and comfortable environment. I was thinking that people like the feel of a “spa” but if you give them visible results and make them feel better about how they look as well, you cannot go wrong. That’s how the business was born. But once the business was established, I had to quickly learn how to manage the business and develop a network of professionals for business advice. My vision is to bridge the gap between beauty and the aesthetic medicine world, in order to satisfy all senses while providing results driven procedures.
What's next for the Business in the near future?
I will be launching a luxe skin spa in early 2017 that helps people slow down from their fast lane of life and pay attention to their inner health in order to achieve the best skin possible.
Your key initiatives for the success of the Business?
Part of my success has been due to my deep involvement in my professional medical organizations, where I regularly share knowledge about any discoveries or techniques I have developed at international and local conferences. Not only I have acquired many medical people as clients, I have built a reputation with professionals and the doctors and nurses refer any complex procedures to me. Success also comes as a result of sharing knowledge with the media about new procedures and new developments in my practice and in the industry. It’s imperative to know how to deal with the media. But above all, the biggest success was due to giving my clients a positive experience every time and they are my biggest source of referrals.
Your most difficult moment at the Business? (and what did you learn?)
One of my greatest challenges was employing a manager to drive the business forward which derailed me from my vision. I was looking for new ideas and had very little time to devote to managing the day to-day operations. The environment that was created started to feel foreign to me as they diverted from our core mission, which is why we were successful. What I learned from this experience is “if it is not broken, don’t fix it.” Now I hire people that understand my vision and are willing to continue with what is proven to work.
Ideal experience for a customer/client?
I always put myself through the journey of my client before I offer any new products or services. We have a product for everyone out there. The recipient would enjoy achieving the best possible skin in a peaceful environment whilst enjoying a long term caring and respectful relationship with the All Saints Skin Clinic’s team.
How do you motivate others?
I am always trying to learn about my staff and my clients to ensure that no hurdles get in their way. I believe there is always a better version of us waiting to be revealed. Overcome challenges results in a willingness to participate and be more engaged.
I believe in leading by example and I work very closely with my staff. I give the clients an excellent experience and ask my staff to do the follow-up calls, for several reasons. First, we want to ensure that the clients are being looked after even after they have left. Second, my staff get first hand feedback on how happy we make our clients feel and that in itself is very motivating to any human being. Recognizing good work and acknowledging my staff’s achievements creates a positive work environment that benefits everyone who walks in our clinic.
Career advice to those in your industry?
My advice is simple. Compete with yourself before you compete with others. Work on your skills and become a master in your field. Always focus on the client’s experience first, regardless of how tired or distracted you are on a particular day. Give each client the best of you every time.
It is impossible to fake passion. So be true to yourself and if you are not truly passionate about what you are doing, it is never too late to start a new career.