Frederick Peters: President of Warburg Realty

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Bio:

FREDERICK WARBURG PETERS is President of Warburg Realty Partnership. A graduate of Yale College with a Masters Degree from CUNY, Frederick entered the real estate business as a residential agent in 1980. After working as a Sales Director at Albert B. Ashforth for a number of years, he acquired and renamed the 95-year old firm in 1991. Since that time, Frederick has expanded the company from 40 to 130 agents and from one to four locations. Frederick’s commitment to integrity, professionalism, and expertise has helped to position Warburg as one of New York’s few major independent residential brokerage providers. He is the most frequent contributor to Warburg’s blog and one of the most quoted experts on real estate in both Manhattan and national media. He serves as a co-chair of The Real Estate Board of New York’s (REBNY) Board of Directors- Residential Division; as a member of REBNY’s Board of Governors; and as of the Vice President for Residential Brokerage on REBNY’s Executive Committee.

How did you get into the real estate industry?

I bought an apartment on CPW and fell in love with floorplans

Tell us about Warburg Realty. What inspired the idea and what is your vision for the company?

I don’t think the idea is so original. But the company has always been intended as a blend of cutting edge process with highly expert practitioners and a culture driven by old fashioned values like honesty, integrity, and product knowledge

What strategic partnerships/marketing strategies have you implemented that have attributed to Warburg Realty's success?

We actually have two very exciting partnerships in the works but I am not yet at liberty to talk about them 

What industry trends are you noticing and how do you capitalize on them?

You know, the trends change from one year, sometimes even one quarter, to the next. If we stick with our core values we succeed in every marketplace

Life Motto?

I am not so much a motto guy. 

Warburg's Motto?

Integrity. Intelligence. Innovation

Your greatest success as founder/president of Warburg? Most difficult moment-how did you overcome and what did you learn?

I think longevity in my team is my greatest success. Both agents and staff tend to work with us for a very long time. The most difficult moments were definitely in 2009, when I had to shut two offices as the recession deepened.  I learned to act fast to protect the franchise when things are tough.

Your advice to an aspiring entrepreneur?

Build relationships

How do you motivate your employees?

Example

One food and drink left on earth, what would you choose?

Roast chicken and a black and white milkshake

What literature is on your bed stand?

Jan Swofford’s new Beethoven biography.

Role model - business and personal?

Don’t really have one. Probably the person I admire most is my wife.  A person of extraordinary high principals and integrity who is never a victim of peer pressure

Current passion?

Classical music-now and always

Most interesting headline you've read this week?

The profile of me in the Observer. “Last of the Gentleman Brokers.”

What's next for Warburg Reaty?

We are getting bigger and better. New agents, new branding, new office in Flatiron – it’s an exciting year for us

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