NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Jeffrey Smith: President of Outback Steakhouse

My NativeAdVice:


Jeffrey (Jeff) Smith is President of Outback Steakhouse.  He is responsible for leading the domestic operations and development of Outback Steakhouse restaurants. Mr. Smith began his career with Bloomin’ Brands in 1989, training at the original Outback Steakhouse restaurant in Tampa, Florida.  As Managing Partner of the Altamonte Springs, Florida location, he implemented Outback’s first curbside take-away – a service so successful that it was later expanded throughout the company. Mr. Smith rapidly progressed through Outback’s leadership, including promotions to Joint Venture Partner for Northern Virginia, and later to Regional Vice President of Operations for the Southeast region.   

In 2004, he was promoted to Vice President of Operations for Bonefish Grill and remained there until he became President of Outback Steakhouse in 2007. Under Mr. Smith’s leadership, Outback Steakhouse has received national recognition for “best steak” and consumers’ choice. Prior to joining Bloomin’ Brands, Mr. Smith worked for Houston’s Restaurants.

How did you get into the Culinary industry?

I started working in restaurants while in high school and instantly connected with the industry because it’s high-energy, fast-paced and never boring. I also enjoy the social aspect. Restaurants are a place where people come together to connect, share and create memories.

Tell us about Outback Steakhouse. What inspired the idea and what is your vision for the company?

The inspiration behind Outback Steakhouse was to create a bold and unpretentious steakhouse, one that took the quality of fine dining to casual dining.

My vision is for Outback to remain relevant to consumers in an ever-changing restaurant environment to continue to be their first choice to eat, drink, relax and be with friends.

What strategic partnerships/marketing strategies have you implemented that have attributed to Outback Steakhouse success?

Our key strategic strength was to create the Managing Partner program.  We wanted owners running our restaurants that were focused on achieving long term results.

When we have great running restaurants, our marketing strategies only become more successful. Most recently, we’ve implemented a renewed focus on our core steak business through product development, menu design and  advertising. Additionally, strong collaborations with our partners like NASCAR, Coca-Cola and Budweiser have helped us develop a new layer of consumer engagement to help drive our overall business.

What industry trends are you noticing and how do you capitalize on them?

There are two trends that continue to come up regardless of age, ethnicity or gender. First, people’s time is a precious commodity and secondly, people are eating differently.

As a response to the first trend, we recently introduced Click-Thru seating on our website and mobile app. Click-Thru seating gives our guests the opportunity to check our wait time and add their name to a virtual wait list before they even leave their home. Click-Thru seating was our answer to the “time” trend.

Last year, we introduced our new Sips and Snacks menu delivering against the second consumer trend. We realized that consumers are eating differently. They’re looking for smaller portions that are priced right and also deliver innovative flavors. The new Sips and Snacks menu give our guests the chance to explore new flavors and create their own eating experience.

Life Motto?  

Do better tomorrow than today.

Your greatest success as President of Outback Steakhouse: Most difficult moment-how did you overcome and what did you learn?  

Without a doubt, that moment for me was making the decision to revamp our menu in 2009 and accept lower returns to improve traffic.  It was a decision that I made during a very turbulent time in our business.  What I learned was as a leader - nothing gets done without taking risks.

Your advice to an aspiring restaurateur?  

Be patient.  Learn from everyone you work with. Try and make everyone around you the best they can be.  Treat people with respect and always keep your moral compass true north.

How important are architecture/design to the success of Outback Steakhouse?  

It’s very important.  A memorable experience is a perfect combination of food, service and atmosphere all working together in harmony.

Most popular dishes/drinks and your favorites?  

The Outback Special (sirloin) and Wallaby Darn are the most popular and my favorite entrée is the Outback Bone-in Ribeye alongside an ice cold beer.

How do you motivate your employees?

People want to be a part of something bigger than themselves. Listening to our Outbackers’ thoughts, feelings and ideas has a positive impact and contributes to the greater good of the company.

One food and drink left on earth, what would choose?  

A Bloomin’ Onion and a Fosters (ice cold, of course)!

Role model- business and personal?  

Outback founders Bob Basham and Chris Sullivan are two of the most inspiring people I know. I’ve learned a lot from them over the years and they’ve had a tremendous impact on me and the leader I’ve become.

Current passion?  

My family always comes first - and then golf!

Favorite Travel Destinations?  

I’ve been to some really great places and there are others on my list, but I’ll go anywhere - as long as I can enjoy it with my family.

What’s next for Outback Steakhouse? 

Innovation is in our DNA, whether it’s through consumer facing technology or new products, we want to create a relevant and memorable eating experience for our guests. Look for some great new things at Outback Steakhouse in the next few months!