NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Jennipher Walters : CEO & co-owner, Fit Bottomed World, co-author of The Fit Bottomed Girls Anti-Diet and Editor-in-Chief at Fit Bottomed Girls, Fit Bottomed Mamas & Fit Bottomed Zen

My NativeAdVice:


As CEO/co-owner of Fit Bottomed World, co-author of The Fit Bottomed Girls Anti-Diet and Editor-in-Chief at Fit Bottomed Girls, Fit Bottomed Mamas and Fit Bottomed Zen, Jennipher Walters has several fitness credentials under her belt: She is an ACE-certified personal trainer and health coach, and was named as one of the top 100 influencers in health and fitness by Greatist in 2016 and 2017. Jenn has a journalism degree from the University of Missouri and an MA in health journalism from the University of Minnesota. She has also written for numerous online publications including Shape magazine, The Huffington Post and SparkPeople. In her free time, Jenn can be found doing HIIT workouts with her husband, making a mean green smoothie, running laps around the neighborhood with her daughter, standing on her soapbox to advocate body positivity and snuggling with her pup.

How did you get into the industry?

I started teaching group exercise in 2000 after falling IN LOVE with taking classes at the University of Missouri Rec Center. It was so fun and high energy that I just had to be an instructor. After teaching for a few months, I decided to get even more education and became certified as a personal trainer. That’s really when my love for fitness started – but it wasn’t until 2007, before I got married that a lot of my own personal body image issues really came up and I learned more about body positivity, intuitive eating and mindful living. In 2008, I looked around at the magazines on the shelf and the sites on the internet for women’s health and saw a huge need for a message that wasn’t just “lose 10 pounds and get a perfect life.” I started in 2008 to get a more powerful and meaningful message to women that they are more than the number on the scale and that the first step of being healthy is loving yourself.

Any emerging industry trends?

It used to be that traffic was SO important to our actual websites/blogs, but as social media platforms have grown, evolved and become more varied with more features, we’ve started viewing those platforms as actual hubs of content and opportunities for getting our message/mission out in new ways. It’s a different way of thinking, but it’s been really fun to not just write a post about why diets suck, but to then share an inspiring meme about it on Facebook and Twitter and then talk about in an Instagram story, too.

Any industry opportunities or challenges?

There’s so much clutter and noise online these days – and we’re actively telling readers to unplug more to not only avoid the comparison trap but to also reduce stress. Which is kind of ironic, right, since everything we do is virtual? But, it’s allowed us personally to practice what we preach: quality over content and true intentionality and focus on what we’re putting out into the online world and how we’re doing it. We also just did our first in-person retreat at 1440 Multiversity in Scotts Valley, Cali. It was amazing to connect with readers in person.

Inspiration for the business idea, and your vision for the Business?

After overcoming my own dieting struggles, I really wanted to let other women know that they were put on this planet to do more than worry about their weight or try to hate themselves healthy. Everything really grew from that mission – and the timing in 2008 was perfect because it didn’t take much knowledge or know-how to start a blog/website and there were other sites out there, but not a ton. With good writing, a solid message and a fun tone (plus, the name with its play on the Queen song, Fat Bottomed Girls), we got attention and a following pretty quickly. From there we just grew and grew to cover other verticals where we saw a need (moms with Fit Bottomed Mamas, food/nutrition with Fit Bottomed Eats, mindful living with Fit Bottomed Zen) and were able to start working with brands that aligned with our missions.

What's next for the Business in the near future?

We just passed our one-year podcasting ( anniversary which has been SO exciting, and we’re looking forward to talking to more amazing people on our show. We’re also launching our next online weight-loss challenge ( soon and will be announcing a new highly individualized online program to maximize health and results soon, too. The science of health is so cool and interesting right now, and we’re looking to help women get results they never thought possible, based on their individuality and with – of course – loads of self-love.

Your key initiatives for the success of the Business?

The majority of our revenue comes from working with brands, but we only work with companies that are a perfect fit for our message and that we personally endorse. We’ve said no to a lot of opportunities, simply because they didn’t feel right. In the short-term, maybe we’ve lost out. But in the long-term – and in our goal to make the world a more body positive place – we’ve certainly come out ahead. For us, it’s about more than money. It’s about authenticity and alignment. Our readers and followers know that and expect that, and that’s why they trust us and keep coming back.

7. Your most difficult moment at the Business? (and what did you learn?)

I don’t have a background or degree in business, so I basically learned EVERYTHING as I went and am still learning today. My business motto is evolve or die … and thankfully, we’ve been able to evolve and adapt to current trends while still staying true to ourselves and our mission.

Ideal experience for a customer/client?

A woman who comes to one of our sites or sees a message from one of our social media channels and is inspired to eat healthy foods and move because she loves herself – not as a way to conform or change or be anything that she thinks she’s supposed to be.

How do you motivate others?

I practice what I preach – and expect everyone’s best, but not perfection. There’s a lot of flexibility here – and a LOT of virtual high-fiving.

Career advice to those in your industry?

Be yourself and don’t be afraid to ask for your worth. Also? Fake it ‘til you make it – or at least fake it until you can learn it and make it. You’ve got this.

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