NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Jessica Teves: Editor-in-Chief of StyleCaster 

My NativeAVice:


Editor-in-Chief of StyleCaster.

How did you get into the media industry?

I sort of backed into the publishing industry, to be honest. After I graduated college, I moved to L.A. and and started working for Michael Milken’s Prostate Cancer Foundation—it was there that I honed my editing and packaging skills and began to understand the value of content for a very specific audience, and how one or two words can make all the difference in perception! After I moved back to the East Coast, I started my own magazine and the rest is history.

Tell us about Stylecaster. What inspired the idea and what is your vision for the company?

Well, I’m rather new to StyleCaster, so I can’t take credit for its inception. That said, my vision is very simple: to empower personal style. We view the world through the lens of style and that means tackling major aspects of a woman’s life in a practical and slightly left-of-center way. We are not out to create another me-too site—we’re about tackling everyday style issues, and presenting easily digestible content that’s fun, informed and inspiring. 

What industry trends are you noticing and how do you capitalize on them?

Outside of content trends, the biggest thing I’m noticing lately is the appetite for real-time video. I love Instagram as much as the next person, but Periscope and Snapchat feel more raw and unpolished these days—something I think readers are responding to, especially around cultural events where you see your feeds consumed with the same curated content over and over again.

Life Motto?

Pause and ACT — never react. (Note: I sometimes forget to do this.)

Stylecaster's Motto?


Your advice to an aspiring editor/journalist?

In a nutshell: Be authentic. I love writers and editors that feel passionately about creating smart content—not just obsessed with the idea of being an editor. It’s hard work—especially in the Web world—so that passion is a key element.

Describe the ideal experience reading Stylecaster.

Inspiring and informative. You don’t have to think as you move throughout the site—it’s so digestible, fun and also shareable.

How do you motivate your employees?

I’m a big fan of creative retreats, after-hours bonding sessions (we play a mean game of beer pong at StyleCaster) and solid, regular communication.

One food and drink left on earth, what would you choose?

I can’t pick just one—AHH! Okay, here goes:

A crisp glass of Pinot Noir with a gluten-free pizza from Rubirosa.

Or, an icy cold beer with a fried fish taco (on flour, never corn) with extra Mexican crema (glutinous, I know).

What literature is on your bed stand?

I just finished "The Secret History" and "Paper Towns"—loved both, and literally just started the "Luckiest Girl Alive.” Normally, though, I’m just on my iPad scouring Twitter, reading StyleCaster and a slew of sites I love before bed and in the morning.

Role model - business and personal?

On a personal level, it’s Roger Federer—his focus and dedication is inspiring! He’s also such an incredible athlete, gentleman, father and all-around rockstar. Roger, if you’re reading this, I’m sincerely your biggest fan.

Business-wise, it’s many women from Natalie Massenet to Marissa Mayer to my grandmother, who broke boundaries in 1960’s Virginia and founded her own equestrian center.

Current passion?

Cooking and more cooking—I’m really into healthy eating and clean living, and can definitely feel the difference in my mental aptitude and energy whenever I don’t abide by this.

Favorite travel destination?

St. Barths—La Sereno is heavenly and its aesthetic is just so spot-on from designer Christian Liagre, whom I think is brilliant.

What's next for Stylecaster?

StyleCaster is definitely repositioning itself in the style space—which, to be clear, is so much bigger than just fashion and beauty. It’s about how you live your life, and we’re looking to crack that open with a fresh perspective and smart, curated reporting. We’re also planning a number of site updates throughout the remainder of 2015, and increasing our coverage in every vertical.