Jody Levy is the Co-Founder of World Waters | WTRMLN WTR a beverage company committed to redefining how and what we drink to nourish our bodies and sustain our ecosystem. As an environmentally sustainable and socially conscious beverage company, WTRMLN WTR (watermelon water) is a hot pink juicy drink that is packed with electrolytes, vitamins, lycopene, anti-oxidants, magnesium, iron, L-Cittruline and more. WTRMLN WTR consists of nothing but raw watermelon and a drop of organic lemon juice. No added water, and no added sugar. WTRMLN WTR is cold-pressed and never heated with no additives, no preservatives, absolutely nothing artificial! The mission of WTRMLN WTR is to educate people about why clean healthy eating is so important for the health and sustainability of our communities.
How did you get into the food/beverage industry?
My co-founder Harlan Berger told me that there are 800 million pounds of unused watermelons in America ever year and that he wanted to create a beverage with them .. This sparked my problem solving mind to think about what we could do with this agricultural waste and I dove in developing the a category and the world’s first WTRMLN WTR.
Tell us about WTRMLN WTR. What inspired the idea and what is your vision for the company?
The vision for the company is to produce the most simple, most functional, accessible, lowest priced cold press juice on the planet.
What strategic partnerships/marketing strategies have you implemented that have attributed to WTRMLN WTR's success?
We have built deep and meaningful partnerships with boutique fitness studios, personal trainers, yoga instructors, pro athletes etc. who intuitively understand our functional promise and who are able to educate a wider audience on the nutritional value, benefits, and usage occasions.
We abide by an ethos that immersing people in the experience of our brand, touching as many senses as possible, and telling stories in fun and provocative ways leaves a lasting impression. In order to tell complex stories about clean healthy nutrition and living we have to make it fun and accessible. So we do!
What industry trends are you noticing and how do you capitalize on them?
There is finally a bigger awareness around responsible food manufacturing. There are a handful of small but mighty companies committed to working to make affordable clean healthy food and with that tell stories and help people understand their food and beverage choices. This is an important area of focus among natural food manufacturers that I am particularly focused on.
'Only This Moment Is Life'
Your greatest success as Creative Director/Co-founder of WTRMLN WTR? Most difficult moment-how did you overcome and what did you learn?
Greatest Success - The day we launched the product with Whole Foods, our first retail partner, and saw a row of product on the shelves.
Most difficult moment - in the cold-pressed, HPP, cold-chain beverage space there are many challenges. I have learned to expect the unexpected and find ways to keep everyone, especially myself, calm and collected and positive as we solve for what has never been done before. That is the excitement playing in uncharted territory. And we all do it because we believe in the mission to bring clean food and drinks to the world.
Your advice to an aspiring entrepreneur?
When people tell you things can not be done .. let it fuel you to not only do it but do it better than anyone else could.
Describe the ideal experience using WTRMLN WTR.
WTRMLN WTR is ideal for so many experiences … to get your daily dose of vitamins and nutrients when you rise with the sun, to hydrate you pre and post workout, as an afternoon pick me up, as a cocktail mixer, hangover remedy.
I personally drink WTRMLN WTR after my boxing training, after yoga, when I’m hiking a trail, out in the desert dancing, my list goes on and on.
How do you motivate your employees?
I communicate a lot. I share stories about the company and our brand even if it does not directly apply to a specific person and their role. I try to keep things light and fun and silly and happy - so basically I feed them chocolate and play good music. While I expect the highest level of commitment and dedication, that comes with people knowing they can manage their own schedules and do what they need to do to attain their own balance.
What's next for WTRMLN WTR?
In the coming months we have significant increase in consumer education programs, more robust partnerships in the fitness space, category redefining innovation, and big retail expansion. Many things to help us spread our message of healthy living and liquid love farther and faster.