Leonard Steinberg: President of Urban Compass

My NativeAdVice:

How did you get into the real estate brokerage industry?

I HAVE ALWAYS BEEN INTERESTED IN REAL ESTATE. I STARTED VISITING OPEN HOUSES AROUND THE AGE OF TEN.  I ENTERED BROKERAGE TO LEARN MORE ABOUT NEW YORK REAL ESTATE AND STAYED.

(158 Mercer Street, Unit PHM)

What drew you to Urban Compass over the rest of the competition?

IN URBAN COMPASS I SAW THE FUTURE: WHILE I AM FAR FROM BEING TECHNOLOGY SAVVY, I SAW HOW CRITICAL GOOD TECHNOLOGY WAS BECOMING TO SURVIVE IN REAL ESTATE. URBAN COMPASS TECHNOLOGY IS DESIGNED TO MAKE BROKERS AND CONSUMERS THRIVE. WHEN GOOD DATA IS TRANSLATED INTO INTELLIGENCE, DECISION MAKING BECOMES SMARTER.

(158 Mercer Street, Unit PHM)

Your greatest and successes and mistakes as a broker and how did you learn from them?

AS A BROKER I LEARN SOMETHING NEW EVERY DAY. EVERY BUYER, SELLER, DEVELOPER, RENTER, BUILDING, LANDLORD, TRANSACTION IS DIFFERENT. THEY ALL REQUIRE A DIFFERENT BESPOKE APPROACH. THE BIGGEST MISTAKE I MAKE AS A BROKER IS THINKING I CAN READ THE MIND OF A BUYER. I CAN'T. MY ROLE IS TO PROPOSE. TO PROVIDE GREAT INFORMATION AND INTELLIGENCE.
MY BIGGEST SUCCESS IN REAL ESTATE HAS BEEN THE FACT THAT I AM VERY SUCCESSFUL AND HONEST. FEW BROKERS CAN CLAIM THAT.

(200 11th Avenue, PH1)

What industry trends are you noticing and how are you capitalizing on them? How has social media affected the RE business?

SOCIAL MEDIA IS BECOMING MORE IMPORTANT AS A SUBLIMINAL CHATTER MECHANISM, FUELING THE 'WORD-OF-MOUTH' GENERATION. IT IS ALSO RATHER MESSY AND OVER-CROWDED. LOTS OF SOCIAL MEDIA IS ABOUT CHEESY FAN CLUBS. I PREFER INFORMATIVE SOCIAL MEDIA THAT EXPOSES PROPERTY, NEIGHBORHOODS, DATA, LIFESTYLE. THE INDUSTRY AS A WHOLE IS DESPERATE FOR INNOVATION, AND TECHNOLOGY WILL FUEL THIS. TOO MANY TECH COMPANIES ARE RELIANT ON ELIMINATING BROKERS OR FLEECING THEM.....THE COMBINED EFFORTS OF GREAT BROKERS EMPOWERED BY GREAT TECHNOLOGY IS THE ANSWER IN MY HUMBLE OPINION.

(200 11th Avenue, PH1)

What qualities make a successful broker?

A STRONG WORK ETHIC, BEING A HARD WORKER, CONSISTENCY, HONESTY, COMPASSION, BEING A GREAT LISTENER, BEING HIGHLY EDUCATED TASTE AND TREND-WISE, NAVIGATING COMPLEXITIES WITH A SOLUTION FOCUSED MENTALITY.

Your advice to an aspiring RE broker?

DO YOUR HOMEWORK. DON'T FOLLOW THE HERD. WORK HARD. LOVE WHAT YOU DO. GET DEEP INTO IT. KNOW YOUR SUBJECT BETTER THAN ANYONE. CREATE AN AUTHENTIC BRAND THAT IS YOURS.

(146 Waverly Place, Unit TWNH)

Favorite architects and buildings?

ANNABELLE SELLDORF, 200 ELEVENTH AVENUE (I am biased: I live there, introduced Annabelle to the developer and sold the entire building)   I ALSO LOVE 150 CHARLES STREET (COOK, FOX).....LEVER HOUSE (Gordon Bunshaft, Natalie de Blois)   ......40 BOND STREET (HERZOG & DE MEURON)..... 152 ELIZABETH STREET (TADO ANDO) 

Life Motto?

THE HARDER YOU WORK, THE LUCKIER YOU GET.

(560 West 24th Street, Unit PH1)

Favorite travel destination?

CAPE TOWN AND CAPRI

What literature is on your bed stand?

PILES OF MAGAZINES AND THE WALL SREET JOURNAL

(560 West 24th Street, Unit PH1)

What's next for Urban Compass and Leonard Steinberg?

THE FUTURE IS BRIGHT: WE WILL ANNOUNCE SHORTLY THAT WE WILL BE MARKETING SOME EXCEPTIONAL ICONIC NEW BUILDINGS. WE ARE OPENING NEW OFFICES ON FIFTH AVENUE. WE ARE OPENING A STUNNING OFFICE UPTOWN. WE HAVE SOME AMAZING PEOPLE JOINING THE COMPANY. MY DREAM OF A REAL ESTATE COMPANY WITH TRULY COLLABORATIVE BROKERS FUELED BY GREAT TECHNOLOGY LOOKS LIKE IT IS BECOMING A REALITY.

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Urban Compass is a real estate platform that empowers agents and clients to collaborate on a home search that is not only smart, but enjoyable: http://www.crunchbase.com/organization/urban-compass

https://www.urbancompass.com/agents/profiles/view/leonard-steinberg

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