Maayan Nave is the founder & CEO of Now-You Global Communications firm and is responsible for some of the world's most disruptive and effective PR & Marketing global campaigns. Maayan is also the head of the global PR & communications activities for SodaStream international in its 45 markets around the globe. Born and raised in Tel-Aviv, Israel, Maayan is constantly listed as top PR & Issue Management senior advisor and is part of the prestigious "100 most influential people in the Israeli media" ("Globes" Magazine, December 2016). Just recently his firm was listed as top commercial PR firm in Israel by the British CV Magazine. After graduation, Maayan has opened his first PR & Issue Management firm –"Com&Sense" and served as it's CEO for 10 years. The firm was recognized as one of the leading PR firms in Israel, gaining excellence awards from the national PR associating, advising for clients such as the cellular telephones companies, the Chairman of the Israeli Parliament's Finance Committee, hospitals and health institutions and leading legal law firms. Maayan has been the CEO at Now-You global communications for the past 5 years with strong global Digital and PR activities designed to serve global companies. His firm is a full partner in Worldcom Public Relations Group, one of the world's largest public relations
How did you get into the industry?
My first strategic PR experience happened 20 years ago while traveling in the vast jungles of PAPUA NEW GUINEA. I found myself in one of the most remote and fascinating places on earth with evidence for 20th century cannibalistic rituals. My chances for survival were dependent on my story telling skills. I was walking from village to another, creating epic stories for the pure amusement of my tribal hosts and in return receiving lots of attention, food and a safe place to crash. The rumors about "a man from the Holly land telling stories" quickly spread in the jungle, and I enjoyed a 24/7 amazing human company and a lifetime experience. Ever since than I've been helping global corporates and entrepreneurs tell their stories, engage and disrupt in the business jungle.
Any emerging industry trends?
Integrated Global Marketing based on a new relationship between digital & PR is a rapidly growing trend as it is most needed for big corporates and fast growing companies, as well as for startups and entrepreneurs.
Any industry opportunities or challenges?
There is a new and growing connection between business development needs and communications solutions. firms like my own knows to supply them. It's an exciting blue ocean for new business.
(EXAMPLE: Tell us about any new or relevant business opportunities or challenges that you are noticing in your industry) (e.g. , opportunities, such as a better way of doing something or a product/service that suddenly becomes more attractive, could arise due to new trends, technological advancements, or increased customer demand; challenges, such as market barriers or decreasing sales, could arise due to changes in technology, low market demand, or prohibitive regulations)
Inspiration for the business idea, and your vision for the Business?
PR, Marketing and communications are effective only if designed and executed to achieve strategic goals. If that's the case, the 2020 PR, Digital & Marketing global firms will have to modify themselves and create new revenue generators, that are built on partnerships and success fees. I might fail but I am pioneering this exciting attempt.
What's next for the Business in the near future?
We live in the post truth era, and especially because of it we will wideness a very powerful integration of ethical and business marketing strategies creating very impactful and convincing content that will break through the clutter and move the needle.
Your key initiatives for the success of the Business?
Implementation and focus on the things we do best—Global Strategic Communications
Your most difficult moment at the Business?
5 years ago I've decided to let go of my profitable publishing house business, because I felt it was holding us back strategically. It wasn't easy. I had to say goodbye to some amazing people that had been working with me for many years and create new business driver for the firm. It was a powerful lesson about business courage, inspiration and the inventible need to grow and change.
Ideal experience for a customer/client?
Boutique, result driven, global, loyal and passionate team of experts. (EXAMPLE: Tell us what you think a recipient of your services or products would most enjoy, appreciate, or benefit from)
How do you motivate others?
By empowering the need for significant connection and self-expression to a business goal.
Career advice to those in your industry?
Use your talent to change the reality the community you live in for the better—it's the most reward full thing you'll ever do.