Marion Roaman, registered INHC and AADP life coach, Peloton co-founder, and the Founder and Creator of Ride the Zone, which sold to flywheel, is a virtual lifestyle coach who works with women as a private coach and enables them to feel comfortable and confident in their own skin. Marion has a passion and knowledge in the fitness, technology and live streaming world, Marion is inspiring women through different programs, advice, lifestyle tips, wellness challenges, meditations, cleanses etc. to help them feel comfortable in their own skin and live a happier and healthier lifestyle,
How did you get into the industry?
I have always worked in the industry of improving people’s lives. I started with the brick and mortar model of owning spin studios. After selling my business, I started to move out of brick and mortar by co-founding Peloton, a company that live streams indoor cycling classes into people’s homes. I now have moved completely away from the brick and mortar model and work 100% virtually. I now change people’s lives all over the world, through the power of smart positive messaging live streaming.
Any emerging industry trends?
Everything comes full circle. When I opened my first boutique studio, I did it in response to the callous environment of big gym fitness. Now, boutique studios have grown into chains and the niche has become exactly what it was getting away from. Boutique studios have very little personal touch. Like the big gyms of the 90’s, you are lucky if the instructor or front desk staff recognize you on your tenth visit. Ironically, thanks to technology, people do not even need to leave their homes anymore to feel the personal ‘touch’ of a boutique fitness class, meditation or wellness workshop. The fitness, health and wellness niche is no longer about owning and operating studios. Everything is transitioning to on-line.
Any industry opportunities or challenges?
The main challenge I forsee is in overcrowding, over saturation and improper usage. Only the most creative, hardest working and most devoted will win. There is unlimited space on the internet and very few rules. As we have seen with media (music, film, tv) the same will happen with fitness. Soon, curated fitness experiences will become available through subscription based services. This is a fantastic evolution, as already we are seeing lot’s of unprofessional products, untrained talent and sloppy programming. This can be a problem as people many people trust just because they ‘see it on line’. Think: fake news…
Inspiration for the business idea, and your vision for the Business?
My inspiration came from my passion for helping people improve the quality of their lives. The power of the internet creates quite the Catch 22. We have all we need at our fingertips, yet it can create extreme isolation. I am inspired to use technology to positively and authentically help people live to their fullest potential. Eventually, I envision powerful groups working together to inspire people for positive change.
What's next for the Business in the near future?
In the next 6 months I plan on growing the Virtual Lifestyle Club from 250 people to 1,000 people. From here, we will have the power to effectively spread the word of positivity while forming partnerships with other companies to take it even farther. I am also looking forward to growing my private practice.
Your key initiatives for the success of the Business?
Never lose site of who your client is. I’ve learned this time and time again. Several times, I’ve learned it the hard way. It is the most simple guideline and yet more often than not, totally overlooked.
Your most difficult moment at the Business? (and what did you learn?)
My most difficult moment in business has been to stay focused on one idea at a time. I am an idea person. It is challenging for me to not get sidetracked by new ideas.
Ideal experience for a customer/client?
The ideal experience for any of my clients is to feel a major shift in their lifestyle by making small changes.
How do you motivate others?
I listen to people. I hear what people are saying. If you listen to people, they tell you exactly what they need. I motivate people by showing them they actually have their own answers. I motivate people, by giving them the power to motivate themselves and others. There is nothing greater than owning your own power.
Career advice to those in your industry?
Stay on top of industry trends, be aware of them, but stay true to why people are drawn to you. Take care of your client - referrals are everything in our industry. Oh and the best piece of advice? Live your brand.