NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Marion Roaman: Virtual Lifestyle coach 

My NativeAdVice:


Marion Roaman, registered INHC and AADP life coach, Peloton co-founder, and the Founder and Creator of Ride the Zone, which sold to flywheel, is a virtual lifestyle coach who works with women as a private coach and enables them to feel comfortable and confident in their own skin. Marion has a passion and knowledge in the fitness, technology and live streaming world, Marion is inspiring women through different programs, advice, lifestyle tips, wellness challenges, meditations, cleanses etc. to help them feel comfortable in their own skin and live a happier and healthier lifestyle,

How did you get into the industry?

I have always worked in the industry of improving people’s lives. I started with the brick and mortar model of owning spin studios. After selling my business, I started to move out of brick and mortar by co-founding Peloton, a company that live streams indoor cycling classes into people’s homes. I now have moved completely away from the brick and mortar model and work 100% virtually.  I now change people’s lives all over the world, through the power of smart positive messaging live streaming.

Any emerging industry trends?

Everything comes full circle. When I opened my first boutique studio, I did it in response to the callous environment of big gym fitness. Now, boutique studios have grown into chains and the niche has become exactly what it was getting away from.  Boutique studios have very little personal touch. Like the big gyms of the 90’s, you are lucky if the instructor or front desk staff recognize you on your tenth visit.  Ironically, thanks to technology, people do not even need to leave their homes anymore to feel the personal ‘touch’ of a boutique fitness class, meditation or wellness workshop.  The fitness, health and wellness niche is no longer about owning and operating studios.  Everything is transitioning to on-line.

Any industry opportunities or challenges?

The main challenge I forsee is in overcrowding, over saturation and improper usage. Only the most creative, hardest working and most devoted will win. There is unlimited space on the internet and very few rules. As we have seen with media (music, film, tv) the same will happen with fitness. Soon, curated fitness experiences will become available through subscription based services. This is a fantastic evolution, as already we are seeing lot’s of unprofessional products, untrained talent and sloppy programming. This can be a problem as people many people trust just because they ‘see it on line’. Think: fake news…

Inspiration for the business idea, and your vision for the Business?

My inspiration came from my  passion for helping people improve the quality of their lives. The power of the internet creates quite the Catch 22. We have all we need at our fingertips, yet it can create extreme isolation. I am inspired to use technology to positively and authentically help people live to their fullest potential. Eventually, I envision powerful groups working together to inspire people for positive change.

What's next for the Business in the near future?

In the next 6 months I plan on growing the Virtual Lifestyle Club from 250 people to 1,000 people. From here, we will have the power to effectively spread the word of positivity while forming partnerships with other companies to take it even farther. I am also looking forward to growing my private practice.

Your key initiatives for the success of the Business?

Never lose site of who your client is.  I’ve learned this time and time again. Several times, I’ve learned it the hard way. It is the most simple guideline and yet more often than not, totally overlooked.

Your most difficult moment at the Business? (and what did you learn?)

My most difficult moment in business has been to stay focused on one idea at a time. I am an idea person.  It is challenging for me to not get sidetracked by new ideas. 

Ideal experience for a customer/client?

The ideal experience for any of my clients is to feel a major shift in their lifestyle by making small changes. 

How do you motivate others?

I listen to people. I hear what people are saying. If you listen to people, they tell you exactly what they need. I motivate people by showing them they actually have their own answers. I motivate people, by giving them the power to motivate themselves and others. There is nothing greater than owning your own power.

Career advice to those in your industry?

Stay on top of industry trends, be aware of them, but stay true to why people are drawn to you. Take care of your client - referrals are everything in our industry. Oh and the best piece of advice? Live your brand.