NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Mark Billik: Founder, BeCore

My NativeAdVice:


Mark Billik founded BeCore in 1999 and was quickly named “Entrepreneur to Watch” in The Sports and Business Journal.  Mark began his business by building a sports competency that was launched by creating the first professional in-line skating tour in the United States, Europe, Latin America, and Asia. From there BeCore was on the map and began consulting with major corporations like Red Bull, IMAX, Nike, Microsoft and Sports Illustrated on the development of experiential programming. With the BeCore motto “Whatever It Takes,” Mark strategically built his business around the principles of passion and service and has expanded the agency offering which is now an award winning, full service agency. Mark is a graduate of the University of Hawaii with a degree in Business Administration.

How did you get into the industry?

I created a skating tour in 1994. I saw a need to facilitate booth sponsorship for clients. Then I saw the need to service my clients more than just at my events. I could help brands connect to a core audience by creating an experience or environment that is authentic to client’s core audience. That’s how BeCore was formed.

Any emerging industry trends?

1.    Smaller shops-more efficient, more involved in the decision-making process, being nimble, not handed over to larger shops

2.    Experiential technology is being used to trace, engage, communicate, and continue a long relationship.

3.    Esports-Find the trend where the consumer is going

Any industry opportunities or challenges?

1.    TV is an old medium-the outlier produce the best shows-YouTube/streaming services

2.    Deliver as much as before for product services

3.    Increase in shops and experiential popping up

4.    Relationship with consumer has changed in of consumers has changed in marketing the expectations of consumers.

5.    Good work matters-quality, not just attributes

Inspiration for the business idea, and your vision for the Business?

1.    We are a business who puts people first

2.    In a world of digital technology- the human aspect is still important

What's next for the Business in the near future?

1.    Adding a COO

2.    Organic growth with existing clients

3.    Explore the use of more technology and data in the experiential world

4.    Looking to engage with a bigger partner not in the space but needs our services

Your key initiatives for the success of the Business?

1.    Laser focus on the type of new business we should respond to

2.    Continue to define what projects are good business to work on

Your most difficult moment at the Business? (and what did you learn?)

•    Shutting down another business we were running

Ideal experience for a customer/client?

1.    We are your partner and will do whatever it takes to be successful

2.    Be innovative for your clients

3.    Listen to what you need

4.    Create solutions and opportunities

a.    Outline and on budget

5.    Enjoy the working experience with BeCore and who you work with

How do you motivate others?

1.    Not everyone is motivated by the same things. I try to ask/understand what makes our team members feel valuable

2.    Make sure people feel critical to the company’s success

3.    Setting a good example with my work effort and care for each team member

Career advice to those in your industry?

1.    Be able to listen and learn

2.    No shortcuts