NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad



My NativeAdVice:


Michael Fertik founded with the belief that people and businesses have the right to control and protect their online reputation and privacy.  A futurist, Michael is credited with pioneering the field of online reputation management (ORM) and lauded as the world's leading cyberthinker in digital privacy and reputation. Michael was most recently named Entrepreneur of the Year by TechAmerica, an annual award given by the technology industry trade group to an individual they feel embodies the entrepreneurial spirit that made the U.S. technology sector a global leader. He is a member of the World Economic Forum Agenda Council on the Future of the Internet, a recipient of the World Economic Forum Technology Pioneer 2011 Award and through his leadership, the Forum named a Global Growth Company in 2012.  

Fertik is an industry commentator with guest columns in Harvard Business Review, Reuters, and Newsweek.  Named a LinkedIn Influencer, he regularly blogs on current events as well as developments in entrepreneurship and technology.  Fertik frequently appears on national and international television and radio, including the BBC, Good Morning America, Today Show, Dr. Phil, CBS Early Show, CNN, Fox, Bloomberg, and MSNBC.  He is the co-author of the bestselling book, Wild West 2.0, and the author of the upcoming book, The Reputation Economy, to be published by Crown Business in March 2015. Fertik founded his first Internet company while at Harvard College. He received his JD from Harvard Law School.

How did you get into the tech industry?

I started my first tech company in college.  Then I went to law school for a variety of reasons that are probably (literally) too Talmudic to warrant brief explanation here!  And then I started in 2006.

Tell us about What inspired the idea and what is your vision for the company? exists to give people and businesses more control over their online reputations.  We enable companies to collect real, authenticable online reviews from their customers.  We give the Global 2000 insight on how they compare to their competitors.  We give individuals control over their own data.

What strategic partnerships have you implemented that have attributed to's success?

Equifax, AOL, AVG, the big three automakers, some of the larger healthcare systems, etc..  It’s a good list, and we’re lucky to have it.

What industry trends are you noticing and how do you capitalize on them?

The Global 2000 especially are waking up to the fact that they CAN and MUST do something to understand and protect their companies’ digital reputations.  They have figured out that reputation drives revenue.

Life motto?

Teach and learn.  (No one has ever asked me that before, but teach and learn feels about right.)'s motto?

You deserve control over your data.

Your greatest success as founder of

We have a huge culture of learning and continuous improvement at the company.

Most difficult moment-how did you overcome and what did you learn?

The Great Recession of 2008 was tough.  We survived by acting fast, preemptively, and aggressively.

Your advice to an aspiring entrepreneur?

Bootstrap as long as you damn can.

Favorite travel destination?

Right now, it would be any beach with warm water and sun.

One food and drink left on earth, what would you choose?

For food, probably nihari.  It’s a Pakistani dish that is probably my favorite ever.  Then espresso, if I could make it hydrating.

What literature is on your bed stand?

Pretty much always Moby Dick.  Lots of noir, especially but not exclusively American noir.  Then check these out for a fun surprise:

Role model - business and personal?*

Never met him, but I think Richard Branson is an awesome entrepreneur.  Also never met him, but my guess is Bezos is the best alive in tech.

Current passion?

What's next for

Massive scaling of our B2B customer base in the US and abroad. By the end of the year that part of our business should be as large as the Consumer solutions we were founded upon.