Acacia Swimwear is a collection of swimwear inspired by designers Naomi Newirth and Lyndie Irons’ love of travel and exotic beaches. The brand’s signature style is a fuse between the perfect low-cut Italian bikini and the classic Brazilian fit. Known for its intricately detailed designs, custom prints, buttery fabric, and seamless comfort, Acacia mixes effortless femininity with sophistication.
While growing up in Maui, designer Naomi Newirth saw an opening in the swimwear market and began sewing her own bikinis at an early age. Her early twenties brought Naomi to Bali where she was introduced to a world of design opportunities. In 2008, she graduated with a fashion degree from the Fashion Institute of Design & Merchandising. Since the brand’s conception, Naomi has stayed true to her vision, taking swimwear to a new level.
How did you get into the Fashion industry?
I grew up inspired by design. My mother grew up in NY right outside of the city was into fashion and interior design, she loves textiles and in our travels we collected vintage pieces form around the world.
Tell us about ACACIA. What inspired the idea and what is your vision for the company?
I grew up in Hawaii wearing bathing suits and saw the need to revamp swimwear.
What strategic partnerships/marketing strategies have you implemented that have attributed to ACACIA's success?
Attending swim fashion weeks and participating in social media is really what contributed to the success of our brand. We have built a huge following and have such wonderful supporters.
What industry trends are you noticing and how do you capitalize on them?
The popularity of one pieces has been increasing and I believe we are hitting a market that is hard to reach. Women are catching on that one pieces can be very sexy and chic! We are also happy to see that our smaller cuts have become our best sellers as this is a style we started with and have always believed in.
Enjoy what you do, be true to yourself and don't take life to seriously, work hard but make time for yourself and enjoy family and friends.
Your greatest success as Co-Founder/CEO of ACACIA? Most difficult moment-how did you overcome and what did you learn?
In terms of our greatest success, I see where we are now and I love that in staying true to our beliefs the small bottom has caught on everywhere. I also think that our greatest success started as our biggest struggle showing woman that the smaller cuts if done right are truly more flattering for any size booty.
Your advice to an aspiring fashion designer/entrepreneur?
Believe in what you do , love your products , and work hard.
Describe the ideal experience wearing ACACIA.
Ideal experience is how you feel, if you feel good and confident wearing ACACIA then you have a great experience no matter where you are.
How do you motivate your employees?
By getting them involved with the brand's culture and making them feel that they are part of something that is exciting and growing
One food and drink left on earth, what would you choose?
Watermelon & coconut water.
What literature is on your bed stand?
right now, just spilling into bed.
Role model - business and personal?
As cliché as it may sound my mother has been a huge role model and continues to inspire me every day.
My french bull dog Bronxy / dirt biking / surfing / traveling / designing and being creative.
Favorite travel destination?
Bali holds a special place and is a second home for me.
What's next for ACACIA?
You'll have to wait and see :) We have some additions up our sleeve.....
Business partner, Lyndie Irons, was raised on the beaches of Southern California. Lyndie got her start as a swimsuit model at the age of 15 and immediately was inspired to create her own line someday. Lyndie lived in a bikini while traveling the globe and chasing waves with her husband, world champion surfer Andy Irons.
Best friends Naomi and Lyndie discovered that they shared the same vision in creating a chic new swim line. In 2008, they joined as partners in the venture to launch Acacia Swimwear. The brand has since lived up to its name for bringing back the edge with smaller cuts.
Each collection is largely inspired by Naomi and Lyndie’s beach lifestyle, travels, and Native American heritage, which is displayed through tropical and tribal motifs. Naomi and Lyndie have a knack for mixing neutral tones with vibrant pops of color, as well as color blocking with the use of crochet, making the collection bold and unique.
Acacia Swimwear has expanded to include resort wear, a children’s line named Acacia Swimwear Honey, footwear, accessories, as well as a multitude of future collaborations.