Paul J. D’Arcy is a Senior Vice President at Indeed, the #1 global search engine for jobs. A member of Indeed’s senior leadership team, Paul is an experienced technology industry leader and digital marketing entrepreneur. His areas of expertise include workforce trends, demand generation, digital marketing, and leveraging data to drive revenue. Paul has published articles in the Wall Street Journal, Forbes, CIO, and the Huffington Post. He earned a bachelor’s degree from Wesleyan University and holds an MBA from Harvard University. He lives in Austin, Texas.
How did you get into the Tech industry?
After starting my career in the financial services industry, I went to back to graduate school specifically to switch to technology. My first job in technology was an internship with Apple in product management.
Tell us about Indeed. What inspired the idea and what is the company’s vision?
10 years ago, as job sites started to proliferate, it was clear that there would be a need for a search engine for jobs to help job seekers find all of the opportunities across hundreds of thousands of job boards and career sites around the world. Indeed was the first search engine for jobs and, today, Indeed is the #1 job site in the world with 180 million monthly users. As a company, we focus every decision on how we can help people get jobs. We’re very focused on helping every job seeker find the right opportunity -- the best fit -- for the next step in their career.
What strategic partnerships/marketing strategies have you implemented that have attributed to Indeed's success?
Indeed is unique in that one of the things that made the company successful was that we waited almost 8 years before starting to invest in marketing. Instead of focusing on partnerships and marketing strategies, Indeed focused almost exclusively on building the best job search product we could build. It was only after Indeed became the top job site in the world that we greatly expanded our investments in marketing.
What industry trends are you noticing and how do you capitalize on them?
The way that people work is changing faster than it ever has. With the rise of flexible work around the world, new on-demand app-driven labor models, a deepening technology skills shortage, increasing global labor mobility, and an increasing tendency for companies to chase scare talent around the globe, there is a lot of change in our industry.
For us, we stay focused on helping people get jobs and use that as a filter for how we shape and adjust our business as talent markets continue to change. We’re continually running experiments that help us evolve Indeed’s products. Right now we have more than 100 experiments live on the site and we use the data from these tests to continually make our products better for job seeker and to respond to the ways that job search is shifting. In addition, we continue to expand our global reach. Today we’re in 55 countries around the world.
Great things happen when you surround yourself with amazing people.
Indeed’s purpose, which we live everyday, is to help people get jobs.
Your greatest success as a member of the leadership team of Indeed? Most difficult moment-how did you overcome and what did you learn?
My greatest success at Indeed, without a doubt, is helping to hire an amazing team. As the leader of Marketing, there is nothing more important to me than interviewing and sourcing incredible people for our team. I love our marketing organization and I feel an obligation to everyone I work with to help make sure that each new person strengthens what we can do and how we work together. I love our team and I’m incredibly proud of the work they do every day.
The most difficult moment, similarly, is when hires into our organization don’t work out as expected. That is never easy.
Your advice to an aspiring entrepreneur?
Avoid complexity in your product or service: fight hard to keep things simple.
Describe the ideal experience using Indeed.
The ideal Indeed experience ends with finding the right job, or if you are hiring, finding the right new employee. We’re lucky in that we get to hear from job seekers every day on how they’ve used Indeed to successfully find a job. In fact, more than 2 million people have shared their story of finding a job on Indeed with more coming in every day: https://gotajob.indeed.com/
How do you motivate your employees?
I think the best way to motivate employees is to surround them with other employees who are equally amazing, passionate, curious, and collaborative. Nothing beats an environment where you love the people that you work with every day.
Another thing that is important to the culture (and motivation) at Indeed is that we test every idea and use data to make most decisions. By focusing on data to make choices -- rather than the opinion of the highest ranking, highest paid, or loudest person -- we let data tell us which ideas we should implement. The byproduct of letting data decide is that it opens us up to great ideas and tests from people all across the organization. As a leader, it’s humbling to see how many times the data proves my own intuition wrong.
One food and drink left on earth, what would you choose?
Salmon and Topo Chico sparkling water (a favorite here in Austin) although a well made Manhattan isn’t far behind.
What literature is on your bed stand?
I have three things that are on my bedstand right now: the first is a business book titled “How Brands Grow” by Byron Sharp. The second is a book-length poem titled “Garbage” by A. R. Ammons. The third is the most recent issue of Dwell magazine.
Role model - business and personal?
My personal role model was my amazing aunt, Barbara D’Arcy, who became famous as an interior designer creating model rooms on the 5th floor of Bloomingdale’s in New York City in the 50’s and later became a senior executive with Bloomingdale's. Her amazing style, professionalism, design perfectionism, humility, and commitment to excellence across so many personal domains served as a great role model for me growing up in New York City.
Professionally, few people have had more of an impact than my old boss Andy Lark. Andy, now the CMO of Xero in Australia, taught me more than anyone on how to be a strong and effective CMO. I learned from Andy the importance of staying closely connected to customers and markets around the world, how to build strong global marketing teams, and the right way to build a great global brand. I wouldn’t be doing what I do now without learning as much as I did from Andy.
Running. I try to run almost every day at lunch. When I’m travelling, I love to explore new cities with a long run.
Favorite travel destination?
I have a special place in my heart for Buenos Aires, Argentina.
What's next for Indeed?
We’re going to keep working hard to make our job search engine the best that it can possibly be. We want to make it easy for job seekers to find the right opportunity and for employers to fill all of their open positions. It’s always free to look for a job or to download our job search application. In addition, we’ve just made it free to post jobs on Indeed in every country that we operate. This should make it even easier for us to help business of all sizes to easily fill their open positions, and as a result, for more people to find the right job on Indeed.