Sia Cooper: Founder, Diary of a Fit Mommy

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Sia Cooper is a certified personal trainer and writes the popular blog, Diary of a Fit Mommy, which receives an average of 350,000 visitors per month. Her mission is to create fit mommies one at a time. Sia trains thousands of women online from across the globe with her 12-week home workout program called The Strong Body Guide which is easily accessible-no gym needed! She also posts free daily workouts on her social media pages to inspire moms everywhere to be their best, healthiest selves. Sia has collaborated with brands such as Target and Walmart and has been featured for her work in US Weekly, People, and The Daily Mail.

How did you get into the industry?

I got into the industry by mistake! It all started as a simple hobby of blogging about my own weight loss and I started gaining traffic and readers by the day. I would share photos of my progress and meals I'd prepared that eventually helped me to lose 45lbs. My readers started asking for training plans and I eventually got my personal training certification in order to supply that demand, and Diary of a Fit Mommy LLC was born!

Any emerging industry trends?

An emerging trend I have been a lot lately is the popularity of online personal training. In the past, personal training was done at the gym or at one's home. Nowadays, it is convenient for both the client and the trainer to train via Skype, email, or some other virtual way.

Any industry opportunities or challenges?

Although online training presents a terrific opportunity to reach a wider group of clients, it also presents a challenge as training people from afar can get tricky. When you're not working with the client face-to-face it can be difficult to ensure that the client will implement the program. To overcome this challenge I have created a free online support group to help get more acquainted with each client. I also make sure to be easily accessible to best suit clients' needs.

Inspiration for the business idea, and your vision for the Business?

My own personal weight-loss story inspired my business. I was constantly being asked about my workout and meal plans that I was using to help me to drop the weight. Then I became pregnant with my son and started marketing myself as a fit mom by having a fit pregnancy. This lead me to also work with prenatal clients as well who would like to stay in shape throughout those tough 9 months.

What's next for the Business in the near future?

I have been playing around with the idea of launching merchandise and apparel. However, I yet to take the first gigantic leap.

Your key initiatives for the success of the Business?

You have got to advertise! Some get lucky without having to do so, but that is super rare. I learned that in order to make money, you must spend a little money as well. This is something that many small businesses neglect to do and then they fail.

Your most difficult moment at the Business? (and what did you learn?)

You mean other than paying taxes?? LOL!

Ideal experience for a customer/client?

My clients appreciate that my Strong Body Guide is only 12 weeks long and most generally yields outward and inward changes during this period. Also, you do not need a gym! All exercises can be done from your home or on the go-all you need is a pair of dumbbells. Each move contains a detailed description as well as step by step images which makes the program very easy to follow.

How do you motivate others?

Motivation is hard to find. It all comes within so it can be really tricky to try and motivate another human being. What I suggest is that my clients make a motivational board. This includes getting a blank white poster board and a few fitness magazines. Start by cutting out images or phrases that you find motivating and glue them on! Hang that board in your room or someplace where you will see it daily to remind you to keep going.

Career advice to those in your industry?

The social media and personal training industries are tricky. I never knew that the two could combine until I stumbled onto doing so! My advice is to always stay true to yourself and your brand. Always be willing to offer free tidbits of advice to help others. You may just make a follower or customer for life that way!