Narayan Murthy Ivaturi: FreakOut Global COO, Adtech

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My Native Admission Statement: My life motto is to choose people first and organization next. One of my greatest successes at FreakOut Global was a big programmatic video and native launch across the global markets. Always remember to Be Original, Be Realistic, Be Bold. Every accomplishment begins with the decision to try. I really believe in a leap of faith with people and businesses. I owe a big part of my success to my Wife Asha and my kids – Varsha and Rishi.

Emerging Industry Trends? Mobile advertising has certainly come a long way from the days of small invisible banners, many involuntary clicks, bad user experiences to richer media and highly engaging ad solutions. This has happened due to multiple technologies like better screens, HTML5 and higher internet speeds. There are many more developments occurring in the world of mobile advertising that are going to have long lasting effects on it. Some of the key ones that are definitely going to make an impact are as follows: AR & VR – With better and efficient cameras in phones and higher data speeds, the virtual and augmented experience for users is growing very rapidly today and this ushers in a new wave of content producers to feed AR and VR devices and apps and as a result, more advertising opportunities….

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