My Native Admission Statement: I am a technologist and innovator who serves as CEO and Co-founder of DeepIntent, an AI-powered marketing platform. At DeepIntent, we deliver frictionless service. Our goal is that our services are delivered without stress and our customers find delight in the simplicity of working with DeepIntent. I’ve always maintained that the easiest way to earn motivation is to build an environment that correctly aligns talent with projects and roles that challenge and force people to learn new skills. When combined with keeping members of the team as close to the client as possible, the team at DeepIntent sees their own growth and the value of their work reflected in the value they’re delivering daily to our clients.Never settle; always keep learning. If you’re in sales, expose yourself to the tech side. If you’re in tech, learn what motivates the clients. You can always apply learnings from various parts of the business to your current role.
Emerging Industry Trends? What we see happening, like many others in the industry are predicting, is a convergence of martech and adtech. It’s quickly becoming impossible to talk about one without talking about the other. Conversations and topics related to this are identify graphs, data onboarding, 1:1 deterministic audiences, personalized messaging, all together comprising what we call Intelligent Programmatic, which DeepIntent is building.