James Sun: Beautytap Founder & CEO

James Sun Highlights

James Sun Highlights

My Native Admission Statement: I am an entrepreneur, managing partner, and angel investor of several companies. I’ve been a fan of good skincare since I was a little kid. My mom was probably a big influence on that. I would rub my face with the inside of orange peels thinking that the acid will neutralize the oil on my face. Then, as I progressed my career in consumer tech, it was a natural progression to start an omnichannel online/offline business within the hot beauty sector. Originally, the inspiration for the business was to allow anyone around the world to discover and purchase cross border beauty products. This is still the vision, but we are realizing the importance of omnichannel since touch and feel are a huge part of beauty discovery. Now, after launching our first brick-and-mortar store, our vision is to maintain a physical presence where people can try samples from all types of products in person before making a final purchase online.

What’s next? In the next 18 months, we plan on opening up 5 more flagship premium stores and more than 50 automated popups so customers can touch and feel the products before making a purchase. We are also planning to launch some new product lines as we have found some gaps in the market through our data points. Lastly, we are launching an online television show called BeautytapTV that will feature top beauty experts and celebs sharing the latest on their beauty and skincare secrets. This show will launch in December 2018.

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