Shannon Kenny: Founder, Mama Eco

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How did you get into the industry?

Even as a kid, I was collecting trash on the beach and encouraging my family to conserve water. And after spending years at a day job that completely sucked the life out of me, I knew I had to find a career that was more fulfilling and had purpose. I spent two years trying out business ideas that would allow me to fuse my passion into something I could support myself on. And after several iterations, and a few learning experiences along the way, I shifted towards what I now call: Mama Eco 2.0. An online resource for people who want to live sustainably but don’t know where to start.