Suze Yalof Schwartz: CEO/Founder, Unplug Meditation, Author, "Unplug: A Simple Guide To Meditation for Busy Skeptics and Modern Soul Seekers", Creator, Unplug Meditation App

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My Native Admission Statement: You know how people are really stressed, have anxiety and can’t sleep at night? Well I do, because I used to be one of those people. I’m on a mission to make meditation so easy and inspirational that you will actually WANT to meditate every day. I opened upUnplug, the world’s first drop-in meditation studio, so that I could I help busy people with busy lives (like myself) stress less, feel good and enjoy the present moment. We offer short, meaningful guided meditations and meet people where they are, whether it’s in-studio, or 24/7 on the Unplug: Guided Meditation app, or flying around the world to teach corporate sessions in Fortune 500 companies.

How did you get into the industry?:

I was stressed out on a trip in NYC and my mother-in-law (who is a therapist) taught me a 3-minute breathing and visualization technique that instantly shifted me from stressed to calm. It was so simple and powerful and I wanted more! She suggested I learn how to meditate. This was November 2012. When I Google searched for a place to learn, I realized that there was no easy way. All of the options were either a major time commitment or too expensive. I am a mother of three, so I was looking for a quick fix. Think the Drybar (a blow dry hair salon) experience – walk in feeling icky and walk out feeling great in only 30 minutes. It turned out that not only was there no place to easily learn to meditate in Los Angeles, but there wasn’t even a single drop-in studio exclusively for meditation in the world. I couldn’t believe it! I told my husband that I was going to quit my job as a fashion editor and be the first to open up a meditation studio. He suggested that I learn to meditate first. That is honestly how it all began. The idea for Unplug came to me in a flash – the look, the concept, and the mission was consuming. The more I learned about the power of meditation, the more I realized that this is what I want to do with my life. Now, I not only have a place for myself to study with the best teachers, but I am delivering meditation to the world in a much more accessible way than previously existed. People thought that I was crazy and that no one would come but today Unplug Meditation gets over 5,000 visits per month. We are amazed on a daily basis by the positive effect our classes are having on people, from cancer patients to their surgeons, writers, professional athletes, CEOs, stressed-out lawyers, mothers and even children. People travel from all over the country and world to experience Unplug. As of now, we have two physical studios in LA, a book called Unplug: A Simple Guide To Meditation For Busy Skeptics and Modern Soul Seekers that is published in 14 languages, and the Unplug: Guided Meditation app that is being used in 82 countries and was featured in iTunes’ New Apps We Love.

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