NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Warren Berger: Best Selling Author of "A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas."

My NativeAdVice:


Innovation expert Warren Berger is a longtime journalist with the New York Times, Wired, and Fast Company and the author of six books, including the international bestseller A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas. He shows how innovators and dynamic companies harness the power of inquiry—one of the most effective forces for igniting change in business and life. He has studied hundreds of the worlds leading innovators, red-hot start ups, designers, and creative thinkers to analyze how they ask game-changing questions, solve problems, and create new possibilities.

How did you get into the publishing industry?

After getting a degree in journalism at Syracuse’s Newhouse School, I became a newspaper reporter and then began freelancing features for bigger papers like The New York Times and L.A. Times. I then started writing for magazines like Wired and Fast Company, exploring the topic I’m particularly interested in: the intersection of creativity and business. Publishers approached me to co-author some books and then I approached publishers to write books of my own.

Tell us about A More Beautiful Question. What inspired the idea and what do you envision the readers gaining from the book?

When I was doing magazine profiles of various innovators, entrepreneurs, and business leaders, I noticed something interesting—they tended to be great questioners. Often, they were asking the questions nobody else in their field was asking, and this led them to great opportunities. So the point of my book is that we all should try to ask big, ambitious, “beautiful” questions that we can then pursue. My hope is that readers of the book gain a newfound appreciation of curiosity and questioning—and that they also come away with some practical skills and techniques that can help them to formulate more powerful questions in their own lives.

What strategic partnerships/marketing strategies have you implemented that have attributed to your success?

In a time where you have to construct and promote your own personal brand, my most strategic move was to join forces with my wife and digital marketing partner Laura E. Kelly. This partnership has enabled me to build a tribe and get the word out about “beautiful questioning” in every kind of media without breaking the bank. I am a big believer in the “Powers of Two”—that if you can find a collaborative partner that truly shares your vision, it can have a dramatic effect on output.  

What industry trends are you noticing and how do you capitalize on them?

This is a period of exponential change, in which everyone is having to reinvent something—whether it’s themselves or their business. You can capitalize on that by helping to make some aspect of this reinvention easier to manage and more productive. In my case, it’s about helping people ask better questions—which is critical to transformation and reinvention.

Life motto?

I printed it on my coffee mug: “Keep calm but question everything.”

What was your greatest success as an author and innovation expert? And your most difficult moment—how did you overcome it and what did you learn?

By far my biggest breakthrough has been finding a fresh way to think about innovation (by way of inquiry)—which is important since there are approximately a million innovation books floating around.

My most difficult moment was when I released my previous book, Glimmer, to deafening silence. My editor had left the publishing house, Penguin, midway through the publishing process and thus my book became what’s known as an “orphaned” book, which means it doesn’t get the attention it may need. My takeaway from that experience was, you’re on your own as an author—you must be prepared to create your own noise and find your own opportunities.

Your advice to an aspiring entrepreneur?

Find a question (problem) that needs answering, and take ownership of it. So many great startup companies began with the founder tackling a promising question and then not giving up until he/she got to an answer.

How do you motivate your employees?

I don’t have any employees, only collaborators and co-conspirators. I motivate them by asking them for help, often via written proposals, which seem to have the most impact since writing is my forte. The real person I have to motivate is myself, and I do that by constantly revisiting my own “beautiful question” and feeling a surge of commitment to refine it and answer it.

One food and drink left on earth, what would you choose?

Dim sum washed down with Tsingtao.

What literature is on your bed stand?

My side: George Saunders’ short story collection “Tenth of December.” On my wife’s side: “Unspeakable,” essays by Meghan Daum.

Role model – business and personal?

I’ve been blown away by the generosity of a guy who must be one of the busiest people around: Adam Grant. A writer, researcher, and professor at Wharton, and husband and father of three kids, his mantra (and book title) is Give and Take, all about how giving to others with no expectation of getting back will lead to success. Adam put my book on a “best reads” list that got a lot of notice, and has been very generous with introductions and publicity leads. The most interesting thing is that I’ve never met the guy, yet he’s been so helpful. Now I’m trying out his “giving” philosophy myself, and he’s right: it feels good and it works.

Current passion?

Right now, it’s Lin-Manuel Miranda’s musical play Hamilton, at The Public Theater. See it and you’ll understand why.

What’s next for Warren Berger?

That’s a beautiful question. My big ambition right now is to try to find ways to encourage more questioning by students in schools (where it’s usually discouraged). I have this theory: Knowing the answers may help kids in class, but knowing how to question will
help them in life.